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Mass media in a changing world history, industry, controversy George Rodman.
Detalles de publicación: [S.l.] McGraw-Hill 2006.Descripción: xxviii, 593 p. ill. 28 cmISBN:- 0073278998
- 9780073278995
- 302.23 R693m 22
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Disco | Biblioteca Encarnación Valdés Colección General bev | 302.23 R693m 2007 (Navegar estantería(Abre debajo)) | c.2 | Disponible | CD | 80000002439753 | ||||||||||||
| Libro | Biblioteca Encarnación Valdés Colección General bev | 302.23 R693m 2007 (Navegar estantería(Abre debajo)) | Disponible | 80000002344912 | ||||||||||||||
| Libro | Biblioteca Encarnación Valdés Colección General bev | 302.23 R693m 2007 (Navegar estantería(Abre debajo)) | Disponible | CD | 80000002345869 | |||||||||||||
| Libro | Biblioteca Encarnación Valdés Colección General bev | 302.23 R693m 2007 (Navegar estantería(Abre debajo)) | c.2 | Disponible | 80000002439746 |
Total de reservas: 0
Descripciones mejoradas de Syndetics:
This engaging new text introduces students to the world of media through an unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies. Each new copy of the text is packaged with a free Media World DVD as well free access to Power Web - a unique collection of course-specific current articles, real-time news, interactive exercises and assessment tools, research links, and more
ESTE LIBRO INCLUYE UN DISCO
Includes bibliographical references and index.
Tabla de contenidos provista por Syndetics
- About the Author
- List of Boxes
- Preface
- Guided Tour
- Part 1 Overview
- Chapter 1 Introduction: Media in a Changing World
- Part 2 The Print Industries
- Chapter 2 Books: The Durable Medium
- Chapter 3 Newspapers: Where Journalism Begins
- Chapter 4 Magazines: The First of the Specialized Media
- Part 3 The Electronic Industries
- Chapter 5 Movies: Magic from the Dream Factory
- Chapter 6 Recordings: Copyright Battles, Format Wars
- Chapter 7 Radio: The Hits Keep Coming
- Chapter 8 Television: Reflecting and Affecting Society
- Chapter 9 The Internet: Convergence in a Networked World
- Part 4 Information and Persuasion Industries
- Chapter 10 News: The Information Industry
- Chapter 11 Public Relations and Politics: The Image Industries
- Chapter 12 Advertising: The Media Support Industry
- Part 5 Media Issues
- Chapter 13 Media Impact: Understanding Research and Effects
- Chapter 14 Media Law: Understanding Freedom of Expression
- Chapter 15 Media Ethics: Understanding Media Morality
- Notes
- Glossary
- Complete Timeline of Mass Media Milestones
- Index