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International marketing Michael R. Czinkota, Ilkka A. Ronkainen.
Detalles de publicación: Mason, OH Thomson/Southwestern c2007.Edición: 8th edDescripción: 1 v. (various pagings) ill., maps 28 cmISBN:- 0324317026
- 9780324317022
- 658.84 C9989i8 22
- HF1416 .C953 2007
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| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.84 C9989i8 (Navegar estantería(Abre debajo)) | Disponible | 80000002351107 |
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Descripciones mejoradas de Syndetics:
INTERNATIONAL MARKETING is an innovative up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. With this in-depth text, you will be prepared to conquer the international business world!
Includes bibliographical references and index.
Tabla de contenidos provista por Syndetics
- Part I The International Marketing Environment
- 1 The Global Marketing Imperative
- Appendix A: The Basics of Marketing
- Appendix B: Geography and Global Warming
- 2 Trade Institutions and Trade Policy
- 3 The Cultural Environment
- 4 The Economic Environment
- 5 The Political and Legal Environment
- Cases: The Catfish Dispute
- Trick or Treat
- Marketing Cigarettes and Tobacco
- IKEA
- Car Financing in China
- Part II International Market Entry and Development
- 6 Strategic Planning
- 7 Marketing Organization, Implementation and Control
- 8 Research
- 9 Market Entry and Expansion
- Cases: Damar International
- Polar-Adidas. Parker Pen
- Part III Export Marketing Mix
- 10 Product Adaptation
- 11 Export Pricing
- 12 Marketing Communication
- 13 Distribution Management
- Cases: Dr. Eris ? Cosmetics from Poland
- Imaginarium
- Joemarin
- Gray Ferrari
- Part IV The Global Marketing Mix
- 14 Global Product Management and Branding
- 15 Global Services
- 16 Global Logistics and Materials Management
- 17 Global Pricing
- 18 Global Promotion
- Appendix C: Careers in International Marketing
- Cases: International Marketing and the NBA
- Oil for Food
- Blood Free Diamonds
- Novia Scotia
- F-18 Offset