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Praise for the Second Edition:"This is an exceptionally useful book. It is suitable as an ancillary text in virtually every research methodology class." --COMMUNICATION QUARTERLYThe popular book that has helped readers to organize a rigorous survey and evaluate the credibility of other surveys by giving them practical, step-by-step advice, has been updated and revised with new content, references, and examples. The Third Editionof How to Conduct Surveys: A Step-by-Step Guidefocuses on the issues in survey research that have become prominent since the publication of the bestselling Second Edition. Writing in a clear and accessible style, author Arlene Fink once again provides students with new information on computer-assisted and interactive surveys, guidelines for preparing informed consent statements for survey respondents, new survey data analysis techniques, and much more!New to the Third Edition: - Covers how to organize data for analysis to help students, for example, create a code book- Illustrates how to create reports and present them using computers and PowerPoint slides- Includes in-depth coverage of human subjects protections, which is a critical issue for today′s surveyors- Shows researchers and students how to employ the Internet and e-mail in their own work- Provides links to "surveys in practice" to demonstrate effective uses of surveys- Reflects upon the increasing reliance on Internet surveys and e-mail, and covers privacy issues and the electronic management of data - all to provide readers with the most up-to-date information on conducting surveys in today′s technology-savvy worldHow to Conduct Surveysis an ideal text for any undergraduate or graduate course across the social sciences that covers survey research. It is also an excellent resource for anyone looking for a quick-guide reference tool on conducting surveys.

Tabla de contenidos provista por Syndetics

• Conducting Surveys
• Everyone Is Doing It
• The Survey Form
• Questions, Scales and Appearance
• Getting It Together
• Some Practical Concerns
• Sampling
• Survey Design
• Environmental Control
• Analyzing Data from Surveys
• Presenting the Survey Results

Notas de autor provistas por Syndetics

Arlene Fink (PhD)is Professor of Medicine and Public Health at the University of California, Los Angeles, and president of the Langley Research Institute. Her main interests include evaluation and survey research and the conduct of research literature reviews as well as the evaluation of their quality. Dr. Fink has conducted scores of evaluation studies in public health, medicine, and education. She is on the faculty of UCLA's Robert Wood Johnson Clinical Scholars Program and is a scientific and evaluation advisor to UCLA's Gambling Studies and IMPACT (Improving Access, Counseling & Treatment for Californians with Prostate Cancer) programs. She consults nationally and internationally for agencies such as L'institut de Promotion del la Prévention Secondaire en Addictologie (IPPSA) in Paris, France, and Peninsula Health in Victoria, Australia. Professor Fink has taught and lectured extensively all over the world and is the author of more than 130 peer-reviewed articles and 15 textbooks.