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Covering the topics in both oral and written business communication, this book uses a student-friendly writing style and strong design element to hold student attention. Real-world examples and real business applications underscore the relevance and importance of the material presented to the classroom experience and to the students' careers.

Tabla de contenidos provista por Syndetics

• I The Building Blocks of Effective Messages
• Chapter 1 Business Communication, Management, and Success
• Chapter 2 Building Goodwill
• Chapter 3 Adapting Your Message to Your Audience
• Chapter 4 Making Your Writing Easy to Read
• Chapter 5 Planning, Composing, and Revising
• Chapter 6 Designing Documents and Screens
• II Letters and Memos
• Chapter 7 Informative and Positive Messages
• Chapter 8 Negative Messages
• Chapter 9 Persuasive Messages
• Chapter 10 Sales, Fund-Raising, and Promotional Messages
• III Interpersonal Communication
• Chapter 11 Communicating Across Cultures
• Chapter 12 Working and Writing in Groups
• IV Reports
• Chapter 13 Planning, Proposing, and Researching Reports
• Chapter 14 Analyzing Information and Writing Reports
• Chapter 15 Using Graphs and Other Visuals
• Chapter 16 Making Oral Presentations
• V Job Hunting
• Chapter 17 Resumes
• Chapter 18 Job Application Letters
• Chapter 19 Job Interviews, Follow-Up Letters and Calls, and Job Offers
• Appendixes A Formats for Letters, Memos and E-Mail Messages
• B Writing Correctly
• C Making and Communicating Meaning
• D Crafting Logical Arguments