Retailing management Michael Levy, Barton A. Weitz.
Series The Mc Graw-Hill / Irwin series in marketingDetalles de publicación: Boston McGraw-Hill Irwin c2004.Edición: 5th edDescripción: xxxv, 775 p. col. ill. 26 cm. 1 CD-ROM (4 3/4 in.)ISBN:- 0072497203 (alk. paper)
- 007249722X (CD-ROM)
- 0072553928 (text & CD-ROM)
- 9780072553925 (text & CD-ROM)
- 658.87 L6681r5 21
- HF5429 .L4828 2004
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.87 L6681r5 (Navegar estantería(Abre debajo)) | Disponible | 89780072553925 | ||||||||||||||
| Disco | Biblioteca Encarnación Valdés Colección General bev | 658.87 L6681r5 (Navegar estantería(Abre debajo)) | Disponible | CD | 80000002335035 |
Descripciones mejoradas de Syndetics:
Retailing has become a high-tech, global industry. "Retailing Management "covers the latest developments in information technology for retailers. It also covers current trends and practices in international retailing. An interactive website offers additional resources for the reader.
ESTE LIBRO INCLUYE UN DISCO
The World of Retailing -- Introduction to the world of retailing -- Types of retailers -- Multichannel retailing--a view into the future -- customer buying behavior -- Retailing Strategy -- Retail market strategy -- Financial strategy -- Retail locations -- Site selection -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- Merchandise Management -- Planning merchandise assortments -- Buying systems -- Buying merchandise assortments -- Buying systems -- Buying merchandise -- Pricing - Retail communication mix -- Store Management -- Managing the store -- Store layout, design, and vital merchandising -- Customer service.
System requirements: Pentium 200 MHz processor or faster; 64 MB or more system memory; Microsoft Windows 98 or later; Internet Web Browser 4.0 or later; 16-bit stereo cound card, 16-bit or higher video card, 8x speed or higher CD-ROM drive.
Tabla de contenidos provista por Syndetics
- Retailing Management, 6th ed. ISBN: 007301978X Brief
- Section I The World Of Retailing
- Chapter 1 Introduction to the World of Retailing
- Chapter 2 Types of Retailers
- Chapter 3 Multichannel Retailing
- Chapter 4 Customer Buying Behavior
- Section II Retailing Strategy
- Chapter 5 Retail Market Strategy
- Chapter 6 Financial Strategy
- Chapter 7 Retail Locations
- Chapter 8 Retail Site Location
- Chapter 9 Human Resource Management
- Chapter 10 Information Systems and Supply Chain Management
- Chapter 11 Customer Relationship Management
- Section III Merchandise Management
- Chapter 12 Managing Merchandise Assortments
- Chapter 13 Merchandise Planning Systems
- Chapter 14 Buying Merchandise
- Chapter 15 Retail Pricing
- Chapter 16 Retail Communication Mix
- Section IV Store Management
- Chapter 17 Managing the Store
- Chapter 18 Store Layout, Design, and Visual Merchandising
- Chapter 19 Customer Service
- Section V Cases Cases Overview Grid
- Case 1 Rainforest Café: A Wild Place to Shop and Eat
- Case 2 Providing a Retail Experience: Build-A-Bear Workshop
- Case 3 WeddingChannel.com
- Case 4 The Chen Family Buys Bicycles
- Case 5 Consumer Buying Behavior--Is Wal-Mart in Vogue?
- Case 6 Dollar General and Family Dollar Cater to an Underserved Market Segment
- Case 7 Ahold: The Biggest Supermarket Retailer You Have Never Heard Of
- Case 8 Competitive Environment in the Teen/College Apparel Market
- Case 9 Radio Shack and Best Buy: Comparing Financial Performance
- Case 10 Stephanie's Boutique: Selecting a Store Location
- Case 11 Hutch: Locating a New Store
- Case 12 Home Depot Changes Directions
- Case 13 Can Wal-Mart Improve Its Company Image?
- Case 14 Avon Embraces Diversity
- Case 15 Abercrombie & Fitch: Hiring for Looks
- Case 16 Lawson Sportswear
- Case 17 Salon-Only Hair Care Products Found Outside the Salon
- Case 18 SaksFirst Builds Customer Relationship
- Case 19 Men's Wearhouse: Adding Complementary Merchandise and Services to Bring Customers Value
- Case 20 Nolan's Finest Foods: Category Management
- Case 21 Developing a Buying Plan for Hughe's
- Case 22 McFadden's Department Store: Preparation of a Merchandise Budget Plan
- Case 23 eBay
- Case 24 How Much for a Good Smell?
- Case 25 Promoting a Sale
- Case 26 Enterprise Builds on People
- Case 27 Diamond in the Rough
- Case 28 Borders Bookstore: A Merchandise Display Problem
- Case 29 Fresh Ideas in Grocery Store Layout
- Case 30 Sephora
- Case 31 A Stockout at Discmart: Will Substitution Lead to Salvation
- Case 32 Customer Service and Relationship Management at Nordstrom
- Case 33 Retailers and Sustainable Development in the U.K.
- Case 34 Lindy's Bridal Shoppe
- Case 35 Starbucks Coffee Company
- Case 36 New Product Development at Yankee Candle Company
- Case 37 Interviewing for a Management Trainee Position
- Glossary
- Index