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Retailing Priscilla R. McCalla.
Detalles de publicación: New York, NY Glencoe/McGraw Hill c2005.Descripción: xviii, 366 p. col. ill. 28 cmISBN:- 0078614007
- 9780078614002
- HF5429 .M33 2005
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.883 M1223r (Navegar estantería(Abre debajo)) | Disponible | 80000002335100 |
Total de reservas: 0
Descripciones mejoradas de Syndetics:
The new Glencoe Marketing Series: Retailing focuses on retail marketing, management, and merchandising. Developed to meet state standards and objectives, the Glencoe Marketing Series books have been developed for secondary students taking Marketing II courses. Designed as stand-alone, semester-length texts, books in the Glencoe Marketing Series also function as supplemental texts for Marketing I courses that may use Marketing Essentials .
Includes index.
Tabla de contenidos provista por Syndetics
- Unit 1 The Retail Business
- Chapter 1 What Is Retailing
- Chapter 2 Types of Retail Businesses
- Chapter 3 Store-Based Retailing
- Chapter 4 E-Tailing and Non-Store Retailing
- Unit 2 Retail Business Strategy
- Chapter 5 Retail Market Strategy
- Chapter 6 Merchandise Assortment Decisions
- Chapter 7 Buying and Pricing Merchandise
- Chapter 8 Site Locations and Selection
- Unit 3 The Retail Store
- Chapter 9 Store Design & Visual Merchandising
- Chapter 10 Promotion and Advertising
- Chapter 11 Selling
- Chapter 12 Customer Service
- Chapter 13 Managing the Store
- Unit 4 Exploring Careers in Retailing
- Chapter 14 Preparing for a Career in Retailing
- Chapter 15 Starting Your Career
- Chapter 16 Getting a Job in Retailing