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Marketing channels a management view Bert Rosenbloom.
Detalles de publicación: Mason, Ohio Thomson/South-Western c2004.Edición: 7th edDescripción: xx, 649 p. ill. 26 cmISBN:- 0324186932
- 9780324186932
- 658.87 R8137m7 22
- HF5415.129 .R67 2004
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.87 R8137m7 (Navegar estantería(Abre debajo)) | Disponible | 80000002335167 |
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Descripciones mejoradas de Syndetics:
Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry.
Includes bibliographical references and index.
Tabla de contenidos provista por Syndetics
- Part I
- 1 Marketing Channel Concepts
- 2 The Channel Participants
- 3 The Environment of Marketing Channels
- 4 Behavioral Processesin Marketing Channels
- Part II
- 5 Strategy in Marketing Channels
- 6 Designing the Marketing Channel
- 7 Selecting the ChannelMembers
- 8 Target Markets and Channel Design Strategy
- Part III
- 9 Motivating the Channel Members
- 10 Product Issues in ChannelManagement
- 11 Pricing Issues in Channel Management
- 12 Promotionthrough the Marketing Channel
- 13 Logistics and Channel Management
- 14 Evaluating Channel Member Performance
- Part IV
- 15 ElectronicMarketing Channels
- 16 Direct Selling and Direct Marketing ChannelSystems
- 17 Marketing Channels for Services
- 18 InternationalChannel Perspectives
- Part V Cases