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For courses in Entrepreneurship, Small Business Management, How to Start your own business courses in continueing education. Written by an award-winning expert, Entrepreneurship: Starting and Operating A Small Business, First Edition, demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginning business students. This book is based on a proven curriculum from the National Foundation for Teaching Entrepreneurship (NFTE) and draws from Steve Mariotti's 25 years of entrepreneurial teaching experience. Clear and energetic, it is supported by two business plan building software packages; BizBuilder and Business Plan Pro. Students will begin building their business plan as soon as they open the text In a step by step process students will learn how to start a small business, operate a small business and turn their ideas into viable business opportunities.

Tabla de contenidos provista por Syndetics

• Unit 1 What Business Do You Want to Start?
• Chapter 1 Entrepreneurs Recognize Opportunities
• Chapter 2 Create Business From Opportunity: The Economics of One Unit Unit 1 Business Plan Section
• Unit 2 Who Are Your Customers? (And Why Should They Buy From You?)
• Chapter 3 What Is Marketing? Analyzing Customers And Your Market
• Chapter 4 Developing The Right Marketing Mix
• Chapter 5 Smart Selling And Effective Customer Service Unit 2 Business Plan Section
• Unit 3 Show Me The Money!: How To Track Costs and Find Financing
• Chapter 6 Tracking Fixed and Variable Costs
• Chapter 7 Using An Income Statement To Guide A Business
• Chapter 8 Financing Strategy: Borrow Debt or Sell Equity?
• Chapter 9 Cash Flow: The Lifeblood Of A Business Unit 3 Business Plan Section
• Unit 4 Operating a Small Business Effectively
• Chapter 10 Choosing Legal Structures And Distribution Channels
• Chapter 11 Effective Leadership: Managing Resources And Employees Unit 4 Business Plan Section
• Unit 5 What You Need to Know to Grow
• Chapter 12 Raising Capital: Tracking Debt And Equity On The Balance Sheet
• Chapter 13 Replication And Harvesting: Cashing In On Your Brand
• Chapter 14 Investing For a Secure Future Unit 5 Business Plan Section
• Appendix I 100 Business Ideas
• Appendix II Math for Entrepreneurs
• Appendix III Resources for Entrepreneurs
• Appendix IV Glossary
• Appendix V Accounting Journal Distribution Guide
• Appendix VI Sample Student Business Plan
• Appendix VII Using the BizBuilder CD
• Appendix VIII Using Business Plan Pro
• Appendix IX Business Plan for Venture Magazine

Notas de autor provistas por Syndetics

Steve Mariotti , Founder & President of the National Foundation for Teaching Entrepreneurship (NFTE) is an expert in education for at-risk youth. For more than 20 years, he has been helping young people develop marketable skills by learning about entrepreneurship.

Steve Mariotti received an M.B.A. from the University of Michigan and has studied at Harvard University, Stanford University, and Brooklyn College. His professional career began by serving as a Treasury Analyst for Ford Motor Co. (1976-79). He then founded Mason Import/Export Services in New York, eventually acting as sales representative and purchasing agent for 32 overseas firms. In 1982, he made a significant career change and became a Special Education/Business Teacher in the New York City school system, choosing to teach in notorious neighborhoods such as Bedford-Stuyvesant in Brooklyn and the "Fort Apache" section of the South Bronx. It was at Jane Addams Vocational High School in the Bronx that he developed the insight and inspiration to bring entrepreneurial education to low-income youth. This led to founding the National Foundation for Teaching Entrepreneurship (NFTE) in 1987.