Entrepreneurship Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd.
Detalles de publicación: Boston McGraw-Hill/Irwin c2002.Edición: 5th edDescripción: xviii, 648 p. ill. 27 cmISBN:- 0072314060
- 658.421 H6731e7 22
- HD62.5 .H577 2002
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca de Mayagüez Colección General mb | HD62.5 .H577 2002 (Navegar estantería(Abre debajo)) | Disponible | 50000003177580 |
Descripciones mejoradas de Syndetics:
Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.. . The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice. .
Includes bibliographical references and index.
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Tabla de contenidos provista por Syndetics
- Part 1 The Entrepreneurial Perspective
- 1 The Nature and Importance of Entrepreneurship
- 2 The Entrepreneurial Mind-Set
- 3 Entrepreneurial Intentions and Corporate Entrepreneurship
- 4 International Entrepreneurship Opportunities
- Part 2 Creating and Starting the Venture
- 5 Creativity, the Business Idea, and Opportunity Analysis
- 6 Intellectual Property and Other Legal Issues for the Entrepreneur
- 7 The Business Plan: Creating and Starting the Venture
- 8 The Marketing Plan
- 9 The Organizational Plan
- 10 The Financial Plan
- Part 3 Financing the New Venture
- 11 Sources of Capital
- 12 Informal Risk Capital, Venture Capital, and Going Public
- Part 4 Managing, Growing, and Ending the New Venture
- 13 Entrepreneurial Strategy: Generating and Exploiting New Entries
- 14 Strategies for Growth and Managing the Implications of Growth
- 15 Going Global
- 16 Accessing Resources for Growth from External Sources
- 17 Ending the Venture