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Entrepreneurship Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd.

Por: Colaborador(es): Detalles de publicación: Boston McGraw-Hill/Irwin c2008.Edición: 7th edDescripción: xviii, 648 p. ill. 27 cmISBN:
  • 0073210560 (alk. paper)
  • 9780073210568 (alk. paper)
Tema(s): Clasificación CDD:
  • 658.421 H6731e7 22
Clasificación LoC:
  • HD62.5 .H577 2008
Contenidos:
The entrepreneurial perspective -- The nature and importance of entrepreneurs -- The entrepreneur and intrapreneurial mind -- The individual entrepreneur -- International entrepreneurship opportunities -- Creating and starting the venture -- Creativity and the business idea -- Legal issues for the entrepreneur -- The business plan: creating and starting the venture -- The marketing plan -- The organizational plan -- The financial plan -- Financing the new venture -- Sources of capital -- Informal risk capital and venture capital -- Managing, growing, and ending the new venture -- Entrepreneurial strategy: Generating and exploiting new entries -- Strategies for growth and managing the implications of growth -- Accessing resources for growth from external sources -- Going public -- Ending the venture.
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Libro Biblioteca Encarnación Valdés Colección General bev 658.421 H6731e7 (Navegar estantería(Abre debajo)) c.2 Disponible 80000002322637
Libro Biblioteca Encarnación Valdés Colección General bev 658.421 H6731e7 (Navegar estantería(Abre debajo)) Disponible 80000002322629
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Descripciones mejoradas de Syndetics:

This text is designed to instruct students on how to formulate, plan and implement a new venture. Students are exposed to descriptions of how to embark on a new venture in a logical manner, with actual case studies and entrepreneur profiles. The material is also supported by Internet resources.

Includes bibliographical references and index.

The entrepreneurial perspective -- The nature and importance of entrepreneurs -- The entrepreneur and intrapreneurial mind -- The individual entrepreneur -- International entrepreneurship opportunities -- Creating and starting the venture -- Creativity and the business idea -- Legal issues for the entrepreneur -- The business plan: creating and starting the venture -- The marketing plan -- The organizational plan -- The financial plan -- Financing the new venture -- Sources of capital -- Informal risk capital and venture capital -- Managing, growing, and ending the new venture -- Entrepreneurial strategy: Generating and exploiting new entries -- Strategies for growth and managing the implications of growth -- Accessing resources for growth from external sources -- Going public -- Ending the venture.

Tabla de contenidos provista por Syndetics

  • Part 1 The Entrepreneurial Perspective
  • 1 The Nature and Importance of Entrepreneurship
  • 2 The Entrepreneurial Mind-Set
  • 3 Entrepreneurial Intentions and Corporate Entrepreneurship
  • 4 International Entrepreneurship Opportunities
  • Part 2 Creating and Starting the Venture
  • 5 Creativity, the Business Idea, and Opportunity Analysis
  • 6 Intellectual Property and Other Legal Issues for the Entrepreneur
  • 7 The Business Plan: Creating and Starting the Venture
  • 8 The Marketing Plan
  • 9 The Organizational Plan
  • 10 The Financial Plan
  • Part 3 Financing the New Venture
  • 11 Sources of Capital
  • 12 Informal Risk Capital, Venture Capital, and Going Public
  • Part 4 Managing, Growing, and Ending the New Venture
  • 13 Entrepreneurial Strategy: Generating and Exploiting New Entries
  • 14 Strategies for Growth and Managing the Implications of Growth
  • 15 Going Global
  • 16 Accessing Resources for Growth from External Sources
  • 17 Ending the Venture
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