Entrepreneurship a process perspective Robert A. Baron, Scott A. Shane.
Detalles de publicación: Mason, Ohio Thomson/South-Western c2008.Edición: 2nd edDescripción: xv, 476 p. ill. (some col.), col. ports. 29 cmISBN:- 0324365586
- HB615 .B365 2008
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 338.04 B2651e2 (Navegar estantería(Abre debajo)) | Disponible | 80000002322686 |
Descripciones mejoradas de Syndetics:
Current, comprehensive, and cutting edge, ENTREPRENEURSHIP: A PROCESS PERSPECTIVE equips potential entrepreneurs with the tools and insight for success. With solid theory and relevant examples, this thorough resource covers the entire process of building a business. Seasoned instructors and entrepreneurial authorities, Professors Baron and Shane deliver a practical, applied process approach with a multidisciplinary perspective, drawing on knowledge from the studies of economics, psychology, and other areas. The book begins with recognizing opportunity and building a team, and then moves through assembling finances, the business plan, legal issues, marketing, growth, and exit strategies. Rather than getting bogged down in excessive discussions of theory, Baron and Shane use real-world examples to illustrate how students can apply chapter concepts to their own business ventures. Thoroughly updated and revised based on student and professor feedback, the second edition adds a chapter on legal issues specific to entrepreneurs--including intellectual property considerations--and an appendix on key accounting principles entrepreneurs should know. A new chapter on growth strategies for new ventures is coupled with a chapter on managing new ventures for growth. In addition, new boxed features shed light on common myths and misperceptions about entrepreneurship. The book is also packed with hands-on applications--including a case written specifically for each chapter--giving students experience putting text concepts into real-world action.
Includes bibliographical references and indexes.
Tabla de contenidos provista por Syndetics
- Part 11 Entrepreneurship: A Field-And An Activity
- 2 Uncovering Opportunities: Understanding Entrepreneurial Opportunities and Industry Analysis
- 3 Cognitive Foundations of Entrepreneurship: Creativity and Opportunity Recognition
- 4 Essential Skills for Entrepreneurs: Enhancing Social Competence, Creating Trust, Managing Conflict, Exerting Influence, and Dealing With Stress
- Part 25 Establishing an Effective Management Team
- 6 Financing New Ventures
- 7 Intellectual Property: Protecting Your Ideas
- 8 Writing an Effective Business Plan: Crafting a Roadmap to Success
- Part 39 The Legal Forms and Legal Environments of New Ventures
- 10 Marketing in a New Firm
- 11 Strategy: Planning for Competitive Advantage
- 12 Building the New Venture''s Human Resources: Recruiting, Motivating, and Retaining High-Performing Employees
- Part 413 When-And How-To Harvest the Rewards From Your Business