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In 1887 in Washington, DC, 33 gentlemen met to consider the advisability of organizing a society for the increase and diffusion of geographical knowledge. From that meeting grew The National Geographic Society, an institution that is recognized by almost every American.

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Library Journal Review

Bryan ( Friendly Fire and The National Air and Space Museum ) has produced a handsome book, based on the National Geographic Society's archives, celebrating the centennial of the Society. Magnificent photographs complement the text in telling the story of the institution, its leaders, and its journal, National Geographic . Bryan also addresses the issue of the National Geographic' s coverage of conflicts and wars, which Howard S. Abramson criticized in his National Geographic: behind America's lens on the world (LJ 3/1/87). Bryan has done an admirable job of presenting such a wealth of material. This should attract a wide audience, from scholars to laypersons. Joan W. Gartland, Detroit P.L. (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

CHOICE Review

A remarkable summary, rich in every sense of the word, of the history of an important American institution celebrating its first century of existence. Not only are details about this organization vividly written but, in the tradition of the Society, the book is replete with high-quality full-color photographs from its well-known magazine. Divided into 20 chapters, ten by period and ten by theme, this book also delves into the personalities that made the National Geographic Magazine such a successful publication. Details about this organization and its relentless efforts to bring publication of high quality to its readership mingles with humorous events experienced by its staff. Always present are myriad contributions about the unknown, the familiar, the strange, and the exotic this magazine has brought its readers. Not an academic book per se, it is well researched, and will interest all types of readers. The photography enlivens otherwise dry images and the bibliography, although limited in scope, is valuable.-L. Yacher, Southern Connecticut State University

Booklist Review

To mark its centenary, the best-known club in the land hired Vietnam chronicler and novelist Bryan to dig through its archives, haunt its headquarters, and produce this history. He is a thoroughly professional writer, but most readers will skip or ever so lightly skim the main text, then lavish their attention on the pictures, just as they do with the society's magazine, whose yellow-bordered cover is duplicated by this tome's dust jacket. It's difficult to blame them, for if anything the pictures here are better printed than in the monthly; they're also more consistently intriguing, probably because they are selected from a bigger trove than any single issue's could be. A surefire smash wherever National Geographic is popular, which means in practically every public library. Bibliography; index. RO. 910'.6 National Geographic Society (U.S.) [CIP] 87-1397