Descripciones mejoradas de Syndetics:

With advice and tools for improving a wide array of communication skills--from delivering an effective presentation to drafting proposals to the effective use of e-mail--Business Communication helps managers deliver information effectively.

Tabla de contenidos provista por Syndetics

• Introduction(p. ix)
• 1 Good Writing: It Begins with Principles(p. 1)
• Have a Clear Purpose(p. 2)
• Be Audience Focused(p. 3)
• State Your Key Message Clearly(p. 6)
• Stay on Topic(p. 6)
• Observe Economy of Words(p. 8)
• Use Simple Sentences(p. 9)
• Consider Your Delivery Strategy(p. 11)
• Summing Up(p. 14)
• 2 Start-Up Strategies: Your Launch Point(p. 17)
• Questioning Method(p. 18)
• Traditional Outline Method(p. 20)
• Brainstorm Outline Method(p. 22)
• Free Writing Method(p. 25)
• Scoping Your Project(p. 26)
• Summing Up(p. 27)
• 3 The First Draft: Getting It Down(p. 29)
• Get It Down First(p. 30)
• Build on Strong Paragraphs(p. 32)
• Create Transitions(p. 36)
• Use Design Elements to Lighten the Reader's Load(p. 38)
• Summing Up(p. 41)
• 4 Getting It Right: The Editing Craft(p. 43)
• Editing for Content(p. 44)
• Editing for Style(p. 47)
• Tighten and Sharpen Those Sentences(p. 51)
• Editing for Accuracy(p. 56)
• Summing Up(p. 59)
• 5 Everyday Writing: Memos, Letters, and E-mail(p. 61)
• Writing Effective Memos(p. 62)
• Business Letters That Do the Job(p. 67)
• Making the Most of E-mail(p. 72)
• Summing Up(p. 77)
• 6 Presentations: Timeless Principles(p. 79)
• Presentations: The Greek Way(p. 80)
• Four Rhetorical Devices(p. 85)
• Three Learning Styles(p. 87)
• Aim for the Head and the Heart(p. 90)
• Summing Up(p. 93)
• 7 Backstage: Preparing Your Presentation(p. 95)
• Step 1 Define Your Objective(p. 96)
• Step 2 Understand the Audience(p. 97)
• Step 3 Decide What to Say(p. 98)
• Step 4 Get Organized(p. 99)
• Step 5 Develop Effective Visuals(p. 101)
• Step 6 Rehearse(p. 104)
• Summing Up(p. 105)
• 8 Show Time: Making an Effective Delivery(p. 107)
• Speaking Effectively(p. 108)
• Projecting a Positive Image(p. 109)
• Keeping the Audience Engaged(p. 110)
• Handling Questions(p. 112)
• Making Group Presentations(p. 116)
• Dealing with Stage Fright(p. 117)
• Evaluating Your Presentation(p. 118)
• Summing Up(p. 119)
• 9 Dialogue: The Ultimate Communication(p. 121)
• Understanding the Other Person(p. 123)
• Seeing Yourself (or Your Company) from the Other Person's Perspective(p. 124)
• Creating Dialogue(p. 126)
• Summing Up(p. 131)
• Appendix A Useful Implementation Tools(p. 133)
• Appendix B Writing the Perfect Job Application Cover Letter(p. 139)
• Appendix C Commonsense Rules for Presentation Visuals(p. 143)
• Notes(p. 151)
• Glossary(p. 153)
• For Further Reading(p. 155)
• Index(p. 157)
• About the Subject Adviser(p. 161)
• About the Writer(p. 162)

Notas de autor provistas por Syndetics

Richard Luecke has authored or developed over thirty books and dozens of articles on a wide range of business subjects. He has an M.B.A. from the University of St. Thomas