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The media world bombards us with messages that invade our real-world space to the extent that we sometimes feel we have lost control of reality. These media messages can be multi-layered and aren′t always what they seem. W. James Potter highlights the importance of learning to unwrap these layers and choose what we want to believe, reclaiming our ability to perceive the real world.Media Literacyhelps students develop a strong knowledge base about the media. Author W. James Potter presents a guidebook to the often difficult terrain of the mediated world, providing a plan of action for students to develop their media literacy and analytical skills. He shows how becoming media literate gives students a clearer perspective of the borders between their own world and the simulated media world. Throughout the book, he encourages students to apply the exercises to their own experiences, thus developing useful skills beyond simple rote learning.

New to this edition:

Three new chapters on important media issues: Media Influence on Sports; Media Violence; Privacy and Piracy with the Media New examples represent a wide range of media channels from video games to Internet to television An Instructor′s Resource CDcontains guides for every chapter including chapter summaries and synopsis of key ideas, guidelines for chapter exercises, and additional exercises. The CD also has writing exercises, a knowledge style diagnostic for both students and professor, and a student knowledge and skills guide.

Promising to be another bestseller, Media Literacy, Third Editionwill enhance the media skills of undergraduate and graduate students studying Media Literacy, Media Effects, and Mass Media Communication.

Tabla de contenidos provista por Syndetics

• Preface
• Part I Foundations
• 1 What Is Media Literacy?
• 2 Developing Media Literacy
• 3 The Skills of Media Literacy
• 4 Importance of Knowledge Structures
• Part II Knowledge Structures of Media Content
• 5 What Is News?
• 6 What Is Entertainment?
• 7 Commercial Advertising
• Part III Knowledge Structures of Media Industries
• 8 Development of the Mass Media Industries
• 9 Economic Perspective
• 10 Who Owns and Controls the Mass Media?
• 11 Profiles of Media Industries
• 12 What Is an Audience?
• Part IV Knowledge Structures of Media Effects
• 13 Broadening Our Perspective on Media Effects
• 14 Immediate Effects of Media on Individuals
• 15 Long Term Media Effects on Individuals
• 16 How Do the Effect Processes Work?
• 17 Media Influence on Institutions
• Part V Putting It All Together
• 18 Importance of Real-World Information
• 19 The Media Literacy Perspective
• 20 Strategies for Increasing Media Literacy
• References
• Index
• About the Author

Notas de autor provistas por Syndetics

W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, and journalism. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and several dozen books, including: Media Effects ; Media Literacy, 11th edition ; The 11 Myths of Media Violence ; Major Theories of Media Effects; Becoming a Strategic Thinker: Developing Skills for Success ; and 7 Skills of Media Literacy .