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Marketing for managers Sunny Crouch, Matthew Housden.
Detalles de publicación: Oxford Boston, MA Butterworth-Heinemann c2003.Edición: 3rd edDescripción: xvi, 372 p. ill. 25 cmISBN:- 0750654538
- HF5415.2 .C78 2003
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca de Mayagüez Colección General mb | HF5415.2 .C78 2003 (Navegar estantería(Abre debajo)) | Disponible | 50000003169355 |
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Descripciones mejoradas de Syndetics:
The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the "knowledge economy" * Analysis of customer relationship management * Comprehensive discussion of electronic techniques * New and updated case studies and examples
Includes bibliographical references and index.
gccoct2006
Tabla de contenidos provista por Syndetics
- Introducing market research
- Getting started
- Marketing research begins at home
- 'Off the peg' research
- 'Made to measure' research
- How are the data collected?
- Who provides the information?
- How do you ask the questions?
- Who asks the questions?
- What happens to the answers?
- How do you buy good research?
- Using research in experiments
- Business-to-business research
- Using research in global markets
- Using research in marketing decision-making
- Where do you go from here?