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Public relations principles and practice [edited by] Philip J. Kitchen.
Detalles de publicación: London Boston International Thomson Business Press 1997.Edición: 1st edDescripción: x, 325 p. ill. 25 cmISBN:- 1861520913
- 659.2 P9761 21
- HD59 .P823 1997
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 659.2 P9761 (Navegar estantería(Abre debajo)) | Disponible | 80000002288309 |
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Descripciones mejoradas de Syndetics:
The text examines in detail the theory behind the principles and practice of public relations. The book draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. Information is supported by case vignettes, detailed case studies and end-of-chapter questions; to tackle the issues involved in the principles of public relations as we begin the new millennia. The text will help students and practitioners develop knowledge and skills in the arena of public relations.
Includes bibliographical references (p. 307-320) and index.
Tabla de contenidos provista por Syndetics
- 1 Introduction and Overview of Public Relations
- 2 The Role and Function of Public Relations in Organizations
- 3 The Evolution of Public Relations: Principles and Practice
- 4 A Strategic Perspective for Public Relations
- 5 Internal Communications Media
- 6 Public Relations: The External Publics Context
- 7 External Public Relations Activities
- 8 Corporate Social Responsibility: Reputation and Image
- 9 Financial and Investor Public Relations
- 10 Government and Lobbying Activities
- 11 Corporate Advertising: The Generic Image
- 12 Issues and Crisis Management - Fail Safe Procedures
- 13 The Interaction Between Public Relations and Marketing
- 14 The Emergence of Marketing PR
- 15 Developing a Research Framework: Inductive vs Deductive
- 16 Measuring the Success Rate: Evaluating the PR Process and PR Programmes
- 17 Roles and Function: Principles and Practice Revisited
- Appendix 1 Bibliography
- Appendix 2 Index