Blueprint for your library marketing plan a guide to help you survive and thrive by Patricia H. Fisher and Marseille M. Pride ; with assistance from Ellen G. Miller.
Detalles de publicación: Chicago American Library Association 2005.Descripción: 152 p. ill. 28 cmISBN:- 0838909094
- 021.7 F5331b 22
- Z716.3 .F57 2005
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 021.7 F5331b (Navegar estantería(Abre debajo)) | Disponible | 80000002271818 |
Descripciones mejoradas de Syndetics:
"Marketing is about bringing them in and bringing them back. . . . [It's] a stance and an attitude that focuses on meeting the needs of users... Marketing is not separate from good practice. It is good practice."--Patricia H. Fisher and Marseille M. Pride, from the Introduction
In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues--attracting funding and customers by focusing on specific needs. But where and how do you start?
Drawing on the authors' many decades of experience in marketing and as librarians and trustees, Blueprint for Your Library Marketing Plan offers a step-by-step program to get any library up to speed with minimal angst.
Lay the groundwork through strategic planning and data collection Write the plan, including targeting the market, defining services, setting goals, and taking action to promote the library Use marketing planning to create and position new and existing services and programs Implement and track the plan then evaluate resultsReproducible forms and worksheets, quick start tips, strategies and models from other libraries, and resources for more information enhance this one-stop handbook. Librarians and directors in public, academic, and special libraries, marketing specialists, and students and instructors in library programs can learn to tailor marketing plans, prioritize services, and address community needs using this library-focused, hands-on guide.
Includes bibliographical references and index.
Tabla de contenidos provista por Syndetics
- List of Figures(p. v)
- Preface(p. vii)
- Acknowledgments(p. xi)
- 1 Strategic Plans: Dust Catchers or Power Tools for Your Marketing Plan?(p. 1)
- 2 Mining Data: Discovering Trends(p. 11)
- 3 Developing the Marketing Plan: Getting Started(p. 24)
- 4 Marketing Plan Introduction: Product/Service Details(p. 30)
- 5 Target Markets: Will the Service Meet Their Needs?(p. 43)
- 6 Assessing the Current Marketing Situation: How Does Your Service Stack Up in the Marketplace?(p. 51)
- 7 Setting Goals and Objectives with Supporting Strategies: The Art of Focusing Your Resources(p. 66)
- 8 Promotion: Assessment, Goals, Objectives, and Strategies(p. 75)
- 9 Implementing Your Strategies: Developing Tactics, Budget, and Controls(p. 83)
- 10 Closing Thoughts: Summaries and Evaluation(p. 90)
- Marketing Plan Worksheets
- 1 Strategic Planning Self-Grade Card(p. 97)
- 2 Data Collection-Public Library(p. 99)
- 3 Data Collection-Academic Library(p. 105)
- 4 Marketing Plan Template(p. 113)
- 5 Service Life Cycle(p. 125)
- 6 Service Competitive Audit(p. 126)
- 7 Semantic Differential(p. 127)
- 8 Positioning Map(p. 128)
- 9 Place and Price Audit(p. 129)
- 10 Goal, Objectives, and Strategies(p. 131)
- 11 Promotion Audit(p. 132)
- Index(p. 133)