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This book provides an accurate overview of today's tourism industry that is as interesting and multi-faceted as the field itself. Written in a conversational and fun to read style, it takes a balanced, business-oriented look at each component of the industry. Coverage includes the role of the travel agent and the importance of transportation modes, accommodations, destinations, attractions and food and beverage operations. For future travel agents and those interested in the tourism industry.

Tabla de contenidos provista por Syndetics

• Part 1 The Traveling Public and Tourism Promoters(p. 1)
• Chapter 1 Introduction to tourism(p. 2)
• Could a career in tourism be in your future?(p. 4)
• Introduction(p. 4)
• Services and Tourism(p. 5)
• What is Tourism?(p. 5)
• A Tourism Model(p. 6)
• The History of Travel and Tourism(p. 8)
• Bringing Tourism into Focus(p. 14)
• Geography Provides a Window to the World(p. 15)
• Studying Tourism from Business Perspectives(p. 18)
• Tourism's Challenges and Opportunities(p. 24)
• Where Do You Fit In?(p. 24)
• Topics Covered in Each Chapter(p. 25)
• Chapter 2 Tourists: the traveling public(p. 32)
• A Ride on the Wild Side!(p. 34)
• Introduction(p. 35)
• Foundations for Understanding Tourist Motivations(p. 35)
• Segmenting the Tourism Market(p. 40)
• Specialized Tourist Segments(p. 47)
• Delivering High-Quality Service(p. 55)
• Chapter 3 Bringing Travelers and Tourism Service Suppliers Together(p. 62)
• One Stop Does It All!(p. 64)
• Introduction(p. 64)
• Tourism Services(p. 65)
• Serving Traveler Needs(p. 66)
• Why Use Intermediaries?(p. 68)
• One-Level (Direct) Distribution Channels(p. 68)
• Two-Level Distribution Channels(p. 69)
• Three-Level Distribution Channels(p. 74)
• Distribution Channels of the New Millennium(p. 80)
• Tourism Information Sources and Services(p. 82)
• Selling Adds a Personal Touch(p. 83)
• Part 2 Tourism Service Suppliers(p. 95)
• Chapter 4 Transportation(p. 96)
• The Graduation Gift(p. 98)
• Introduction(p. 98)
• Surface Transportation(p. 101)
• Amtrak and VIA Rail Canada Services(p. 102)
• International Passenger Rail Service(p. 104)
• Cruising the Highways and Byways(p. 105)
• Important Transportation Links(p. 111)
• Soaring through the Skies(p. 112)
• Improving Operating Efficiency and Effectiveness(p. 119)
• Chapter 5 Accommodations(p. 130)
• Expect the Unexpected(p. 132)
• Introduction(p. 132)
• Oh So Many Choices!(p. 133)
• Rooms, Rooms, and More(p. 137)
• Organizing for Successful Operations(p. 141)
• It All Begins with Sales(p. 146)
• Using Technology to Tie it all Together(p. 152)
• Chapter 6 Food and Beverage(p. 162)
• Sometimes It's More Difficult Than It Seems(p. 164)
• Introduction(p. 164)
• Major Influences on the Development of Food and Beverage Services(p. 165)
• Building a Culinary Heritage(p. 167)
• Building Profitable Operations(p. 176)
• An Ounce of Prevention Is Worth a Pound of Cure(p. 179)
• Beverages(p. 181)
• Chapter 7 Attractions and Entertainment(p. 194)
• So Many Things to Do and So Little Time(p. 196)
• Introduction(p. 196)
• A World of Opportunities(p. 198)
• Foundations for Understanding Attractions and Entertainment(p. 198)
• Heritage Attractions(p. 200)
• Commercial Attractions(p. 208)
• Gaming(p. 211)
• Shopping(p. 214)
• Live Entertainment(p. 215)
• Chapter 8 Destinations(p. 222)
• Dreams Can Come True(p. 224)
• Introduction(p. 224)
• From Resorts to Urban Destinations(p. 225)
• Classifying Destinations(p. 226)
• Far from the Maddening Crowd(p. 229)
• Links to the Past(p. 230)
• Seasonal Delights(p. 230)
• Spotlight on Sporting Activities(p. 232)
• Year-Round Playgrounds(p. 234)
• Bright Lights and City Sights(p. 244)
• Building on Success(p. 244)
• Part 3 The Service and Hospitality Environment(p. 251)
• Chapter 9 Putting Quality into Hospitality(p. 252)
• All's Well That Ends Well?(p. 254)
• Introduction(p. 254)
• Quality(p. 255)
• Service Encounters(p. 257)
• Service Quality Model(p. 258)
• Quality and Customer Satisfaction(p. 261)
• Human Resources: The Key to High-Quality Service(p. 262)
• Service Mistakes(p. 265)
• Service Guarantees(p. 267)
• Chapter 10 Economic and Political Impacts of Tourism(p. 276)
• Chamber Director Headache #1456(p. 278)
• Introduction(p. 278)
• Looking to Tourism for Economic Growth and Vitality(p. 279)
• The Multiplier Effect(p. 282)
• Other Economic Impacts(p. 285)
• Tourism and Politics(p. 287)
• Public/Private Organizations(p. 290)
• Tourism Planning(p. 294)
• Political "Tugs of War" over Tourism(p. 295)
• Chapter 11 Environmental and Social/Cultural Impacts of Tourism(p. 306)
• Reflecting on the Future(p. 308)
• Introduction(p. 308)
• Tourism and the Environment(p. 308)
• Environmental Impacts of Tourism(p. 312)
• Social and Cultural Impacts of Tourism(p. 313)
• Unintended Consequences of Tourism on Culture(p. 317)
• Mass Tourism versus Ecotourism(p. 319)
• Chapter 12 Exploring the Future of Tourism(p. 332)
• On the Road Again(p. 334)
• Introduction(p. 334)
• The Shape of Coming Tourism Markets(p. 335)
• Identifying and Meeting Future Tourists' Needs(p. 341)
• Moving into an Era of Competitive Cooperation(p. 342)
• Accelerating Technological Advances(p. 344)
• Travel Agents' Changing Roles(p. 348)
• Scanning the Horizon for Future Tourist Activities(p. 350)
• Keeping the Human Touch?(p. 352)
• Appendix A Problem-Solving and Decision-Making(p. 362)
• Appendix B Manners Matter(p. 366)
• Appendix C Choosing a Career and Finding a Job(p. 372)
• Integrative Cases(p. 381)
• Brewster Tours(p. 382)
• Carnival Corporation (1998)(p. 391)
• The Cottages Resort and Conference Center(p. 409)
• Fasten Your Seat Belts--Turbulence Ahead for Travel Agencies(p. 417)
• Gateway Durango, Inc.(p. 426)
• Resistance to Change?(p. 435)
• Index(p. 439)

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