Corporate communication Paul A. Argenti.
Detalles de publicación: Boston McGraw-Hill/Irwin c2003.Edición: 3rd edDescripción: xix, 236 p. ill. 23 cmISBN:- 0072314028 (alk. paper)
- 0071151362 (international : alk. paper)
- 658.45 A6911c3 21
- HD30.3 .A73 2003
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
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| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.45 A6911c3 (Navegar estantería(Abre debajo)) | Disponible | 80000002274986 |
Descripciones mejoradas de Syndetics:
Corporate Communication by Paul Argenti was the very first and remains the most comprehensive text available on the subject. The 3rd Edition of Argentiâ¬"s text and cases work describes changes in the environment for business that have taken place over the last half-century and their implications for corporate communication. While attitudes about business have never been totally positive, they have reached an all-time low in recent yearsâ¬"â¬"mistrust and skepticism of corporate entities is high, as are expectations that companies will â¬Sgive backâ¬Â to society through philanthropy, community involvement, or environmental protection activities. This book not only describes what's happening in an era of advanced communication but what companies can do to stay one step ahead of the competition. By creating a coordinated corporate communication system, organizations will be able to face the new century with the strategies and tools that few companies in the world have at their fingertips yet. Corporate Communication, 3rd Edition, is written by one of the worlds leading experts who helped define the field, provides an overview of Corporate Communication and its various sub-functions, including Media Relations, Crisis Communication, Internal Communication and Investor Relations. Argenti offers adopters communication frameworks developed over 23 years of teaching at the premier business schools in the country and brings them to life using examples gleaned from his extensive consulting work with Fortune 500 companies.
Includes bibliographical references (p. 226-227) and index.
Tabla de contenidos provista por Syndetics
- 1 The Changing Environment for Business Case
- 2 Communicating Strategically Case
- 3 An Overview of the Corporate Communication Function Case: Dell Computer Corporation
- 4 Identity, Image and Reputation Case
- 5 Corporate Advertising Exercise: Corporate Ad Samples
- 6 Media Relations Case: Adolph Coors Company
- 7 Internal Communication Case: Westwood Publishing
- 8 Investor Relations Case: Steelcase, Inc
- 9 Government Relations Case: Disney's America Theme Park
- 10 Crisis Communications Case: Coca-Cola India