| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 659.2 H3181p2 (Navegar estantería(Abre debajo)) | Disponible | 80000002274028 |
Descripciones mejoradas de Syndetics:
This text is the ideal introduction for anyone who wants to understand how and why public relations works. Not simply a how-to guide, this book describes the key frameworks and developments in public relations theory and practice. Using over thirty examples and case studies from Britain, Europe and the US, Shirley Harrison makes the vital link between theory and practice. Public Relations: An Introduction covers the history, theoretical framework, practice and likely developments in public relations, giving numerous case histories of successful and unsuccessful public relations practice, and providing careers advice for those considering entering the field. The new edition has been thoroughly updated with revised material and a wealth of brand new cases.
Includes bibliographical references (p. [183]-184) and index.
Tabla de contenidos provista por Syndetics
- 1 Public Relations: What Is It and Why Do We Use It?
- 2 Getting from There to Here
- 3 The Theoretical Framework
- 4 Planning for Results
- 5 Corporate Public Relations
- 6 Crisis Public Relations
- 7 Internal Communications
- 8 Community Relations and Sponsorship
- 9 Specialist Public Relations
- 10 Where Do We Go from Here?
- Appendices
- Bibliography
- Index