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Entrepreneurship.

Por: Colaborador(es): Detalles de publicación: Boston McGraw-Hill/Irwin c2005.Edición: 6th ed. Robert D. Hisrich, Michael P. Peters, Dean A. ShepherdDescripción: xx, 591 p. col. ill. 26 cmISBN:
  • 0072873744 (alk. paper)
Tema(s): Clasificación CDD:
  • 658.421 H673e6 22
Clasificación LoC:
  • HD62.5 .H577 2005
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Libro Biblioteca Encarnación Valdés Colección General bev 658.421 H673e6 (Navegar estantería(Abre debajo)) c.2 Disponible 80000002330515
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Descripciones mejoradas de Syndetics:

Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.. . The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice. .

Includes bibliographical references and index.

Tabla de contenidos provista por Syndetics

  • Part 1 The Entrepreneurial Perspective
  • 1 The Nature and Importance of Entrepreneurship
  • 2 The Entrepreneurial Mind-Set
  • 3 Entrepreneurial Intentions and Corporate Entrepreneurship
  • 4 International Entrepreneurship Opportunities
  • Part 2 Creating and Starting the Venture
  • 5 Creativity, the Business Idea, and Opportunity Analysis
  • 6 Intellectual Property and Other Legal Issues for the Entrepreneur
  • 7 The Business Plan: Creating and Starting the Venture
  • 8 The Marketing Plan
  • 9 The Organizational Plan
  • 10 The Financial Plan
  • Part 3 Financing the New Venture
  • 11 Sources of Capital
  • 12 Informal Risk Capital, Venture Capital, and Going Public
  • Part 4 Managing, Growing, and Ending the New Venture
  • 13 Entrepreneurial Strategy: Generating and Exploiting New Entries
  • 14 Strategies for Growth and Managing the Implications of Growth
  • 15 Going Global
  • 16 Accessing Resources for Growth from External Sources
  • 17 Ending the Venture
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