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Entrepreneurship in action Mary Coulter.

Por: Detalles de publicación: Upper Saddle River, N.J. Prentice Hall c2001.Descripción: xxiv, 353 p. ill. 26 cmISBN:
  • 0139460888 (pbk.)
Tema(s): Clasificación CDD:
  • 658.11 C8552e 21
Clasificación LoC:
  • HD62.5 .C65 2001
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Descripciones mejoradas de Syndetics:

For courses in Entrepreneurship, Small Business Management. Fun, contemporary, and easy to read, this book conveys the excitement and reality of entrepreneurship. Coulter focuses on the actual tasks and activities of the entrepreneur-from researching venture feasibility, to launching the venture, to managing growth.

Includes bibliographical references and index.

Tabla de contenidos provista por Syndetics

  • Entrepreneurship is a fascinating topic…Dr
  • Coulter's extensive research illustrates this as she takes readers on a fun but demanding
  • Journey through the many twists and turns of entrepreneurship in action
  • Some features include: Entrepreneurship in Action
  • Cases--featuring many of the above-mentioned companies and individuals
  • Video Cases--Watch real-lifeentrepreneurs as they deal with real-life issues and challenges
  • Two video cases from the acclaimed PBS series
  • Small Business 2000 are presented at the end of every chapter
  • Entrepreneurship in Action Boxes--
  • Discover what's involved in being an entrepreneur with examples from different types and sizes of entrepreneurial
  • Ventures, all highlighting different entrepreneurial approaches and philosophies
  • Global Perspectives Boxes--
  • This is a worldwide phenomenon!
  • Learn about entrepreneurs in action around the globe
  • Killer Apps Appendix--Explores computer software applications to help the new entrepreneur
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