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InLaunching New Ventures,Allen prepares students to spearhead new initiatives—paying special attention to the process and activities required before a start-up can open for business. A conversational approach engages and encourages students to rely on this text as more than just a reference book. Real-world case studies, new venture checklists, plus Allen's own firsthand experience guide students through the logical process of recognizing an opportunity, testing a business concept, and implementing a formal business plan. Stressing the early stages of the process, Allen outlines the importance of completing a feasibility analysis prior to developing a business plan—unlike other texts that focus immediately on business plans.

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• I Entrepreneurial Opportunity
• 1 Understanding Entrepreneurship
• The Promise of Entrepreneurship
• The Nature of Entrepreneurs
• The Nature of Entrepreneurial Start-ups
• A Brief History of the Entrepreneurial Revolution
• Researching the Entrepreneurial Phenomenon
• Looking Ahead: The Organization of the Book
• 2 Preparing for the Entrepreneurial Journey
• Saying Goodbye to Stereotypes
• The Good, the Bad, and the Ugly about Entrepreneurs
• Preparing to Become an Entrepreneur
• Entrepreneurial Leadership
• Increasing the Chances of Success
• 3 Recognizing and Creating Opportunity
• The Nature of Creativity
• Challenges to Creativity
• Removing the Roadblocks
• Sources of New Product/Service Ideas
• 4 Developing a Business Model
• Developing a Business Concept
• The Business Model
• The Value Chain and the Concept
• The Nature of Feasibility Analysis
• II Feasibility Analysis: Testing the Business Concept
• 5 Analyzing the Industry and Market
• The Industry Life Cycle
• Framework for Understanding Industries
• Conducting Industry Analysis
• Characterizing the Target Market
• Gathering Competitive Intelligence
• Forecasting New Product/Service Demand
• 6 Analyzing Product/Service
• Risks and Benefits
• The nature of Product/Process Development
• How Entrepreneurs Develop Products and Services
• The Product Development Cycle
• Intellectual Property
• 7 The Founding Team
• The Founding Team Professional Advisers
• Board of Directors
• Outsourcing with Independent Contractors
• 8 Analyzing Start-up Resources
• Gathering Entrepreneurial Resources
• Finding the Right Numbers
• Estimating Sales and Expenditures
• Preparing the Pro Forma Income Statement
• III The Business Plan: Building a Company
• 9 The Business Plan From Feasible
• Concept to Business Plan
• The Business Plan: Strategy and Structure
• Effectively Organizing the Business Plan
• Successfully Presenting the Business Plan
• 10 Analyzing Legal Risks and Benefits
• Sole Proprietorships and Partnerships Corporation Limited
• Liability Company
• The Nonprofit Corporation
• Making the Decision About Legal Form
• Other Legal Considerations
• 11 Incorporating Ethics and Social Responsibility
• Ethics Social Responsibility
• Vision and Values
• Core Values and Success
• 12 Designing an Entrepreneurial Organization
• Organization: Understanding the Way the Business Works
• Location: Finding the Appropriate Business Site
• People: Organizing the Start-up Team
• 13 Producing Products and Services
• The Components of Production
• Preparing to Produce
• Products and Services
• Production Cost Issues
• Maintaining and Warranting Production Processes
• 14 Developing an Entrepreneurial Marketing Plan
• Relationship Marketing for Entrepreneurs
• The Marketing Plan
• Product/Service Promotion
• Online Marketing
• 15 Funding a Start-up Venture
• Resource Strategy
• Starting with a Plan
• Financing Start-ups
• Financing with Equity
• Financing with Debt
• IV Planning for Growth and Change
• 16 Funding a Rapidly Growing Venture
• The Cost and Process of Raising Capital
• The Venture Capital Market
• The Initial Public Offering (IPO)
• Growing via Strategic Alliances
• Valuing the Business
• 17 Planning for Growth
• To Grow or Not to Grow
• Intensive Growth Strategies
• Growing Within the Current Market
• Integrative Growth Strategies
• Growing Within the Industry
• Diversification Growth Strategies
• Growing Outside the Industry Growing by Going Global
• 18 Planning for Change
• The Components of a Contingency Plan
• The Harvest Plan
• Dealing with Failure: Bankruptcy
• Case Studies Case
• 1 Overnite Express Case
• 2 Craigslist: It's About Helping Others Case
• 3 Beanos Ice Cream Shoppe Case
• 4 Wizards of the Coast Case
• 5 iRobot: Robots for the Home Case
• 6 The Crowne Inn: A Classic Case of a Family Business in Turmoil Case
• 7 Linksys: The Essence of Opportunity Recognition Case
• 8 Finagle a Bagel Appendices Business Plan Feasibility Study