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Small business management an entrepreneurial emphasis Justin G. Longenecker, Carlos W. Moore, J. William Petty.
Detalles de publicación: Mason, Ohio Thomson South-Western c2003.Edición: 12th edDescripción: xiv, 786 p. ill. (some col.) 26 cm. 1 CD-ROM (4 3/4 inch.)ISBN:- 032406554X
- 658.022 L852s 2003 21
- HD62.7 .L66 2003
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.022 L852s 2003 (Navegar estantería(Abre debajo)) | Disponible | 80000002257510 | ||||||||||||||
| Disco | Biblioteca Encarnación Valdés Colección General bev | 658.022 L852s 2003 (Navegar estantería(Abre debajo)) | Disponible | CD | 80000002257502 |
Total de reservas: 0
Descripciones mejoradas de Syndetics:
Small Business Management has been the best-selling small business management text for more than three decades, helping to guide generations of readers into the ranks of business owners and entrepreneurs. The authors' diverse academic backgrounds in management, marketing and finance bring a balanced approach to covering all aspects of starting and running a small business. Adopters praise the text edition after edition for its timely coverage, enjoyable and practical presentation, interesting examples, and its wealth of additional resources.
ESTE LIBRO INCLUYE UN DISCO
Includes bibliographical references and index.
Tabla de contenidos provista por Syndetics
- Part I Entrepreneurship: A World of Opportunity
- Ch 1 The Entrepreneurial Life
- Ch 2 Entrepreneurial Integrity: A Gateway to Small Business Opportunity
- Part 2 Starting From Scratch or Joining An Existing BusinesS
- Ch 3 Getting Started
- Ch 4 Franchises and Buyouts
- Ch 5 The Family Business
- Part 3 Developing The New Venture Business Plan
- Ch 6 The Business Plan: Visualizing the Dream
- Ch 7 The Marketing Plan
- Ch 8 The Human Resources Plan: Managers, Owners, Allies, and Directors
- Ch 9 The Location Plan
- Ch 10 The Financial Plan: Projecting Needs
- Ch 11 The Financial Plan: Finding Sources of Funding
- Ch 12 Planning the Harvest
- Part 4 Focusing On The Customer: Marketing Growth Strategies
- Ch 13 Customer Relationships: The Key Ingredient
- Ch 14 Product and Distribution Plans
- Ch 15 Pricing and Credit Decisions
- Ch 16 Promotional Planning
- Ch 17 Global Marketing
- Part 5 Managing Growth In The Small Business
- Ch 18 Professional Management in the Entrepreneurial Firm
- Ch 19 Managing Human Resources
- Ch 20 Managing Operations
- Ch 21 Managing Risk in the Small Firm
- Part 6 Understanding What The Numbers Mean
- Ch 22 Managing the Firm?s Assets
- Ch 23 Evaluating Firm Performance