Descripciones mejoradas de Syndetics:

Strategy--and the planning that created it--has too often failed to deliver its promised results. The reasons for this failure are many and varied, but include an over-reliance on the next big thing in strategic methodology, a failure to recognize and deal with the total change that strategy requires in an organization, and an inability to deal with uncertainty. Wilson argues that strategy is a subtle and demanding art, far more than it is a science or a methodology.

* To succeed in dealing with complex, interacting forces inside and outside the organization, strategy must:
* Deal with the totality of the organization in the context of its total environment (not just one function or one facet of the organization)
* Learn to harness the power of opposites (the sometimes conflicting objectives of the organization, e.g., the long term and short term; vision and execution; economic constraints and social responsibility)
* Deal constructively with pervasive uncertainty in its future
* Develop a strategic vision
* Create a culture that fosters a strategic mindset throughout the organization.

Without constant change and adaptation, a strategy will fail. Continuing success depends, therefore, upon constant learning from customers, competitors, changes in our environment, and our own mistakes.

Tabla de contenidos provista por Syndetics

• Acknowledgments(p. ix)
• 1. Introduction and Perspective(p. 1)
• 2. Strategic Planning: Its Origins and Evolution(p. 5)
• 3. The Many Faces of Strategy(p. 21)
• 4. Harnessing the Power of Opposites(p. 39)
• 5. The Power of Strategic Vision(p. 55)
• 6. Strategy in Uncertain Times(p. 75)
• 7. Developing a Strategic Culture(p. 91)
• 8. The Use--and Abuse--of Methodologies(p. 107)
• 9. What of the Future?(p. 123)
• Appendix A Survey of Strategic Management Practices(p. 133)
• Appendix B Schools of Strategic Thinking(p. 149)
• Appendix C Glossary of Terms Used in Strategic Planning(p. 153)
• Appendix D Statoil: A Case Study in Scenario Planning(p. 155)
• Appendix E Strategic Planning Methodologies(p. 163)
• Bibliography(p. 165)
• Index(p. 169)

Notas de autor provistas por Syndetics

Ian Wilson is an international management consultant, author, and authority on scenario planning and strategic management