Community health education methods a practical guide edited by Robert J. Bensley, Jodi Brookins-Fisher.

Colaborador(es):

Detalles de publicación: Sudbury, Mass. Jones and Bartlett Publishers c2003.Edición: 2nd edDescripción: xxi, 417 p. ill. 23 cmISBN:

0763718017 (pbk. : alk. paper)

Tema(s):

Clasificación CDD:

613.071 C7347 2003 21

Clasificación LoC:

RA440 .C66 2003

Clasificación NLM:

2002 J-394
WA 590

Contenidos:

Using theory and ethics to guide method selection and application -- Promoting health education in a multicultural society -- Health communication -- Social marketing concepts -- Facilitating support groups -- Selecting presentation methods -- Developing effective presentations -- Developing and selecting print materials -- Working with the media -- Developing Internet-based learning modules -- Developing computerized tailored health messages -- Facilitating groups -- Building and sustaining coalitions -- Impacting health policy through legislative advocacy -- Using media advocacy to influence policy.

Existencias
Imagen de cubierta	Tipo de ítem	Biblioteca actual	Biblioteca de origen	Colección	Ubicación en estantería	Signatura topográfica	Materiales especificados	Info Vol	URL	Copia número	Estado	Notas	Fecha de vencimiento	Código de barras	Reserva de ítems	Prioridad de la cola de reserva de ejemplar	Reservas para cursos
	Referencia	Biblioteca Encarnación Valdés Sala de Referencia bev				613.071 C7347 2003 (Navegar estantería(Abre debajo))					Disponible			80000002250762

Total de reservas: 0

Descripciones mejoradas de Syndetics:

Includes bibliographical references and index.

Tabla de contenidos provista por Syndetics

Preface(p. ix)
Acknowledgments(p. xi)
Contributing Author Biographies(p. xiii)
Section I Concepts and Theories for Selecting and Implementing Community Health Education Methods and Strategies(p. 1)
Chapter 1 Using Theory and Ethics to Guide Method Selection and Application(p. 3)
Author Comments(p. 3)
Introduction(p. 4)
Theory in Health Education(p. 5)
Ethics in Health Education(p. 16)
Conclusion(p. 28)
Chapter 2 Promoting Health Education in a Multicultural Society(p. 31)
Author Comments(p. 31)
Introduction(p. 31)
Being Culturally Competent in Health Education: A Focus for Method Selection(p. 34)
Tips and Techniques for Incorporating Cultural Competence into Professional Practice(p. 39)
Overcoming Challenges to Becoming Multiculturally Competent(p. 41)
Expected Outcomes(p. 45)
Conclusion(p. 46)
Chapter 3 Health Communication(p. 51)
Author Comments(p. 51)
Introduction(p. 52)
The Health Communication Process Model(p. 54)
Practical Application of the Health Communication Process(p. 74)
Strategies for Overcoming Challenges to Effective Health Communication(p. 78)
Conclusion(p. 78)
Chapter 4 Social Marketing Concepts(p. 83)
Author Comments(p. 83)
Introduction(p. 83)
The Social Marketing Process: An Overview(p. 86)
Marketing Concepts(p. 87)
Overcoming Challenges to Social Marketing(p. 100)
Expected Outcomes(p. 103)
Conclusion(p. 105)
Section II Implementing Methods and Strategies at the Individual Level(p. 109)
Chapter 5 Facilitating Support Groups(p. 111)
Author Comments(p. 111)
Introduction(p. 112)
Steps for Conducting Effective Support Groups(p. 116)
Tips and Techniques for Successful Support Group Facilitation(p. 126)
Overcoming Challenges to Effective Support Groups(p. 130)
Expected Outcomes(p. 131)
Conclusion(p. 134)
Chapter 6 Selecting Presentation Methods(p. 137)
Author Comments(p. 137)
Introduction(p. 137)
Steps for Selecting and Implementing Presentation Methods(p. 139)
Tips and Techniques for Selecting Presentation Methods(p. 150)
Overcoming Challenges to Selecting and Utilizing Presentation Methods(p. 153)
Expected Outcomes(p. 154)
Conclusion(p. 156)
Chapter 7 Developing Effective Presentations(p. 159)
Author Comments(p. 159)
Introduction(p. 159)
Steps for Conducting Effective Presentations(p. 160)
Tips and Techniques for Conducting Effective Presentations(p. 171)
Overcoming Challenges that Hinder Effective Presentations(p. 174)
Expected Outcomes(p. 177)
Conclusion(p. 178)
Chapter 8 Developing and Selecting Print Materials(p. 181)
Author Comments(p. 181)
Introduction(p. 182)
Steps for Developing Print Materials(p. 184)
Tips and Techniques for Developing Effective Print Materials(p. 193)
Overcoming Challenges in Developing Print Materials(p. 202)
Expected Outcomes(p. 204)
Conclusion(p. 205)
Chapter 9 Working with the Media(p. 209)
Author Comments(p. 209)
Introduction(p. 210)
Steps for Utilizing Media Avenues(p. 211)
Tips and Techniques for Effectively Working with the Media(p. 222)
Overcoming Challenges to Working with the Media(p. 229)
Expected Outcomes(p. 231)
Conclusion(p. 231)
Chapter 10 Developing Internet-Based Learning Modules(p. 233)
Author Comments(p. 233)
Introduction(p. 233)
Steps for Creating an Internet-Based Behavior Change Approach(p. 237)
Tips and Techniques for Developing Internet-Based Learning Modules(p. 246)
Overcoming Challenges to Developing Internet-Based Learning Modules(p. 248)
Expected Outcomes(p. 250)
Conclusion(p. 251)
Chapter 11 Developing Computerized Tailored Health Messages(p. 255)
Author Comments(p. 255)
Introduction(p. 255)
Steps for Developing Computerized Tailored Messages(p. 258)
Tips and Techniques for Developing Tailored Messages(p. 280)
Overcoming Challenges to Developing Tailored Messages(p. 282)
Expected Outcomes(p. 283)
Conclusion(p. 283)
Section III Implementing Methods and Strategies at the Community or Policy Level(p. 291)
Chapter 12 Facilitating Groups(p. 293)
Author Comments(p. 293)
Introduction(p. 293)
Steps for Effective Group Facilitation(p. 300)
Tips and Techniques for Effective Group Facilitation(p. 306)
Overcoming Challenges to Group Facilitation(p. 312)
Expected Outcomes(p. 319)
Conclusion(p. 320)
Chapter 13 Building and Sustaining Coalitions(p. 325)
Author Comments(p. 325)
Introduction(p. 326)
Steps for Building Effective Coalitions(p. 329)
Tips and Techniques for Managing and Sustaining Coalitions(p. 339)
Overcoming Challenges to Coalition Success(p. 347)
Expected Outcomes(p. 351)
Conclusion(p. 353)
Chapter 14 Impacting Health Policy through Legislative Advocacy(p. 357)
Author Comments(p. 357)
Introduction(p. 358)
Steps for Advocating Legislation(p. 359)
Tips and Techniques for Successful Legislative Advocacy(p. 371)
Overcoming Challenges in Advocating for Legislation(p. 376)
Expected Outcomes(p. 378)
Conclusion(p. 379)
Chapter 15 Using Media Advocacy to Influence Policy(p. 383)
Author Comments(p. 383)
Introduction(p. 384)
Steps for Developing Effective Media Advocacy Campaigns(p. 385)
Tips and Techniques for Successful Media Advocacy(p. 399)
Overcoming Challenges in Media Advocacy(p. 403)
Expected Outcomes(p. 405)
Conclusion(p. 406)
Index(p. 411)

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