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Cases in Hospitality Strategy and Policy Robert C. Lewis.
Detalles de publicación: New York John Wiley & Sons 1998.Descripción: xv, 424 p. ill., maps 24 cmISBN:- 0-471-24012-5
- 21 647.94068
- TX911.3 .M27 L495 1998
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca de Mayagüez Colección General mb | TX911.3 .M27 L495 1998 (Navegar estantería(Abre debajo)) | Disponible | 50000002089844 |
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Descripciones mejoradas de Syndetics:
This book represents the first hospitality strategy casebook and the only one of its kind. This book compiles the best available current cases (edited for use by hospitality programs) and original cases written by the author. The cases are international in scope and so have a significant overseas market. The instructor's manual will offer complete, analytical guidance to the instructor from the expert.
Includes bibliographical references.
Tabla de contenidos provista por Syndetics
- Developing Strategies: Missions and Goals
- Southwest Airlines (USA)
- NH Hotels (Spain)
- Industry and Macro Environments
- KFC and the Fast-Food Industry (International)
- Carnival Cruise Lines (International)
- Competitive Advantage and Distinctive Competence
- Buckingham Enterprises, Ltd
- (England)
- The Whister Golf Course (Canada)
- Business-Level Strategies
- Virgin Atlantic Airways (England)
- Bagel Express (England)
- Functional-Level Strategies
- Guest Quarters Suite Hotel (USA)
- Supreme Pizza (Canada)
- Corporate-Level Strategies
- Four Seasons: Regent Hotels and Resorts (International)
- Nouvelles Frontieres (France)
- SAS International Hotels (International)
- Strategies Implementation
- The Howard Johnson Saga (USA)
- Novotel (France)
- Fiji Islands Tourism (South Pacific)