Effective small business management an entrepreneurial approach Norman M. Scarborough, Thomas W. Zimmerer.
Detalles de publicación: New Jersey Prentice Hall c2003.Edición: 7th edDescripción: xxii, 730 p. ill. 25 cmISBN:- 0130081167
- 658.022 S285e7 21
- HD62.7 .S27 2002
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.022 S285e7 (Navegar estantería(Abre debajo)) | Disponible | 80000002213661 |
Descripciones mejoradas de Syndetics:
For courses in Small Business Management, Entrepreneurship, Starting a New Business, Running a Small Business, New Venture Management. Exceptionally practical, this best-selling text teaches budding entrepreneurs the hands-on tools and techniques for launching and managing a small business the right way - and to imbue it with the staying power necessary to succeed and grow in the hotly competitive environment of the 21st century. - NEW - E-commerce as a business tool. - NEW - Strategic management. - NEW - Guerrilla marketing techniques. - NEW - Finding sources of financing, both equity and debt. - Relevant, practical and interesting material. - Companion website. - Numerous, real world examples showing how entrepreneurs are using the concepts covered. - Building and using a business plan. - Sample business plan for a business. - Extensive pedagogical features - E.g. learning objectives, chapter summaries, experiential exercises. - Multicultural nature of entrepreneurship. - Important small business topics: The Internet; cash management techniques; the latest on sources of funds (both equity and debt sources); determining the value of an existing business; trends shaping the busin
Includes bibliographical references and index.
Tabla de contenidos provista por Syndetics
- I The Challenges Of Entrepreneurship
- 1 Entrepreneurs: The Driving Force Behind small Business
- II Building the Business Plan: Beginning Considerations
- 2 Strategic Management and the Entrepreneur
- 3 Choosing a Form of Ownership
- 4 Franchising and the Entrepreneur
- 5 Buying an Existing Business
- III Building a Business Plan: Marketing and Financial Matters
- 6 Crafting a Winning Plan
- 7 Building a Guerrilla Marketing Plan
- 8 Creating a Solid Financial Plan
- 9 Managing Cash Flow
- IV Small Business Marketing Strategies
- 10 Pricing and Credit Strategies
- 11 Creative Use of Advertising and Promotion
- 12 Global Marketing Strategies for Entrepreneurs
- 13 E-Commerce and Entrepreneurship
- V Putting the Business Plan to Work: Sources of Funds
- 14 Sources of Equity Financing
- 15 Sources of Debt Financing
- VI Location and Layout
- 16 Location, Layout, and Physical Facilities
- VII Managing a Small Business: Techniques for Enhancing Profitability
- 17 Purchasing, Quality Management and Vendor Analysis
- 18 Managing Inventory
- VIII Managing People: A Company's Most Valuable Resource
- 19 Staffing and Leading a Growing Company
- IX Legal Aspects of Small Business: Succession, Ethics, and Governement Regulation
- 20 Management Succession and Risk Management Strategies in the Family Business
- 21 Ethics, Social Responsibility, and the Entrepreneur
- 22 The Legal Environment: Business Law and Government Regulation
- Appendix: Sample Business Plan
- Index