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Essentials of entrepreneurship and small business management / Thomas W. Zimmerer, Norman M. Scarborough.
Detalles de publicación: Upper Saddle River, NJ : Pearson/Prentice Hall, c2005.Edición: 4th edDescripción: xiv, 578 p. : ill. (some col.), col. map ; 28 cmTipo de contenido:- 0131440292
- 658.022 Z723e4 22
- HD62.7 .Z55 1998
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.022 Z723e4 (Navegar estantería(Abre debajo)) | Disponible | 80000002214024 |
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Descripciones mejoradas de Syndetics:
Introduces he processes of new venture creation and the critical knowledge needed to manage a business once it is formed. This text offers complete coverage and a practical hands-on approach to entrepreneurship. Supported by supplementary material for the lecturer and student in both a CD-Rom and companion website.
Various multi-media instructional tools are available to supplement the text.
Includes bibliographical references (p. 549-562) and index.
Tabla de contenidos provista por Syndetics
- I The Challenges Of Entrepreneurship
- 1 The Foundations of Entrepreneurship
- 2 Inside the Entrepreneurial Mind: From Ideas to Reality
- II Building The Business Plan: Beginning Considerations
- 3 Strategic Management and the Entrepreneur
- 4 Forms of Ownership and Franchising
- 5 Buying an Existing Business
- III Building The Business Plan: Marketing And Financial Considerations
- 6 Building a Powerful Marketing Plan
- 7 Advertising and Pricing for Profit
- 8 Managing Cash Flow
- 9 Creating a Successful Financial Plan
- 10 Crafting a Winning Business Plan
- IV Putting The Business Plan To Work: Building A Competitive Edge
- 11 Sources of Funds: Debt and Equity
- 12 Choosing the Right Location and Layout
- 13 Global Aspects of Entrepreneurship: Why Go Global?
- 14 Leading the Growing Company and Planning for Management Succession
- 15 E-Commerce and the Entrepreneur
- Index