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This resource from Leonard Mogel serves as a primer for those interested in pursuing a career in the newspaper business. It discusses the medium as it exists today and how it is meeting competition from the other deliverers of news. The book provides fundamentals on the types of existing newspapers, from the big U.S. dailies to the community weeklies; job opportunities, including tips for job hunters; newspaper operations and production; newspaper display and classified advertising; and newspaper marketing and promotion. Also included are special sections and chapters discussing journalism school and program attributes, Sunday magazines and comics, and the internal operations of the Associated Press and other news-gathering services.

Tabla de contenidos provista por Syndetics

• Preface(p. xiii)
• Acknowledgments(p. xv)
• 1. A Short History of Newspapers(p. 1)
• Newspapers in America(p. 2)
• 2. The Major Categories of Newspapers(p. 5)
• The Daily Newspaper(p. 6)
• The Big U.S. Dailies and Their Smaller Cousins(p. 6)
• Some Facts About Daily Newspapers(p. 6)
• Who Owns Our Newspapers(p. 6)
• Keeping It in the Family and Making It Work: A Profile(p. 7)
• The Weekly Newspaper(p. 7)
• The Association of Free Community Papers(p. 7)
• Some Significant Facts About Community Weeklies and Shoppers(p. 7)
• Alternative Weeklies(p. 8)
• The Scope of Newspapers at the Year 2000(p. 10)
• The New Newspaper Lexicon(p. 10)
• Church and State: How the Editorial Department Integrates with the Business Side of Newspapers(p. 11)
• Warren Buffett Coins Money in Buffalo(p. 12)
• Who Competes with Newspapers?(p. 12)
• 3. The Big Ten of Newspaper Companies(p. 13)
• Gannett Company(p. 14)
• A Look at Gannett Today(p. 14)
• Gannett and Diversity(p. 14)
• Knight Ridder(p. 14)
• Times Mirror Company(p. 16)
• Dow Jones and Company(p. 17)
• The New York Times Company(p. 18)
• The Tribune Company(p. 18)
• Chicago Tribune(p. 18)
• The Sun-Sentinel(p. 20)
• The Orlando Sentinel(p. 20)
• The Daily Press(p. 20)
• MediaNews Group(p. 20)
• E.W. Scripps Company(p. 20)
• The McClatchy Company(p. 21)
• The Hearst Corporation(p. 21)
• A Look at Hearst Newspapers Today(p. 21)
• 4. The Three Titans: USA TODAY, The Wall Street Journal, and The New York Times(p. 23)
• USA TODAY(p. 24)
• Highlights in the Life of USA TODAY(p. 24)
• USA TODAY Today(p. 26)
• USA TODAY's Innovative Technology(p. 26)
• The Wall Street Journal(p. 26)
• Reporting the Human Side of the Story...How a Wall Street Journal Reporter and His Team Won a Pulitzer Prize(p. 27)
• Separating the Techno-Hype from the Techno-Reality(p. 27)
• The Wall Street Journal's Global Reach(p. 29)
• How the U.S. Edition Is Produced(p. 29)
• Innovations at The Wall Street Journal(p. 29)
• The New York Times: The Newspaper of Record(p. 29)
• A Brief History of The New York Times(p. 29)
• How They Bring the News from West 43rd Street to New York, the Rest of the United States, and the World(p. 31)
• Putting the Package Together(p. 31)
• Printing The New York Times(p. 31)
• The "Old Gray Lady" Is Gray No More(p. 31)
• The New York Times on the Web(p. 32)
• Going to Work for The New York Times(p. 32)
• America's Best Newspapers(p. 32)
• 5. The Big World of Small Newspapers(p. 33)
• In Praise of Smallness(p. 34)
• Focus on a Major Newspaper Company and One of Its Small Newspapers(p. 34)
• Thomson's Cluster Concept(p. 35)
• A Conversation with the Publisher of the Advocate (Newark, Ohio), a Thomson Newspaper(p. 36)
• A Look at the Sunday Edition of the Advocate(p. 39)
• Thomson Creates Its Own J-School(p. 39)
• The Plight of Reporters on Small Newspapers(p. 39)
• Focus on a Small California Daily Newspaper(p. 39)
• Time's List of the Best Small Newspapers(p. 40)
• A Very Small Newspaper of No Particular Significance(p. 42)
• A Final Thought on Small-Town Journalism(p. 42)
• 6. The Table of Organization of a Daily Newspaper(p. 45)
• The Table of Organization of a Daily Newspaper(p. 46)
• Editorial(p. 46)
• Some General Comments on the Table of Organization(p. 47)
• Management(p. 48)
• Business(p. 49)
• A Random Look at Newspaper Salaries(p. 49)
• The Newsroom Players(p. 49)
• The Three Basic Categories of Reporters(p. 54)
• Specialty Reporters and Columnists(p. 55)
• A Unique Writers' Workshop(p. 55)
• Average Salaries for Reporters(p. 56)
• 7. Digging for the Truth and Creating a New Product Every Day: Writing Departments of a Newspaper(p. 57)
• What Happens in the Busy Newsroom of a Big-City Paper(p. 58)
• The Essence of Beat Reporting(p. 59)
• The Crash of USAir Flight 427(p. 59)
• Investigative Journalism: Digging, Deception, Danger, and Dogged Determination(p. 60)
• How Journalists Pursue Investigative Reporting(p. 60)
• Civic Journalism and How It Is Practiced(p. 60)
• Covering a Breaking News Story(p. 61)
• Explanatory Journalism(p. 62)
• Commentary Writing and How It Differs from Feature Writing(p. 62)
• Covering International News(p. 63)
• Making the Interview Work(p. 63)
• Seven Tips for Young Journalists on Conducting Successful Interviews(p. 64)
• A Look at Editorial Pages and the People Who Write the Editorials(p. 65)
• The Role of the Editorial Page Editor(p. 65)
• The Quality of Editorial Page Writing(p. 65)
• A Quick Look at the Editorial Pages of Four Newspapers(p. 65)
• The Fine Art of Editorial Cartooning(p. 66)
• The Sports Pages: Belligerent Basketballers and Other Games(p. 67)
• The Perils of the Locker Room Interview(p. 67)
• Sports Writing Legends(p. 67)
• For Many Readers, Page One of the Sports Section Is the Real Page One(p. 68)
• How Big-City Papers Cover Fourteen Football Games in One Day(p. 68)
• Rethinking and Rewriting the Rules(p. 68)
• They Call Selena Roberts "Ms. Clutch,"(p. 68)
• Mark McGwire's 62nd Home Run Was a Grand Slam for the Hometown Newspaper(p. 69)
• Big Bucks for Big Writing(p. 69)
• Final Thoughts on Writing Sports(p. 69)
• The Business of the Business Section of Newspapers(p. 69)
• Michael Bloomberg and His Major Impact on Financial News(p. 70)
• More About the Business Section(p. 70)
• Elevating Criticism to a Fine Art(p. 71)
• Feature Stories and How They Differ from Hard News(p. 72)
• Pulitzer Prize Feature Stories(p. 72)
• All About the Editor's Decisions, Options, Staffing, and...Beating the Competition(p. 73)
• The Size of Editorial Staffs(p. 73)
• How Editors Decide What Goes on Page One and What Goes Above the Fold(p. 74)
• An Example of an Above-the-Fold Story(p. 74)
• Making the Big Decisions(p. 74)
• Putting The New York Times to Bed Each Day(p. 75)
• A Conversation with a New Journalist(p. 75)
• Low Pay, Long Day: Attracting the Best and the Brightest(p. 76)
• How Newspapers Round Up New Recruits, Train Them, and Keep Them from Running Off to Their Competitors(p. 77)
• What Employers Look for in New Journalists(p. 77)
• Courses for Would-Be Journalists Who Didn't Attend Journalism School(p. 77)
• Going with the Flow in the Newsroom(p. 78)
• News Editors Express Their Respect for Copy Editors(p. 78)
• The Glass Curtain and Women's Progress in the Newspaper Business(p. 78)
• A Bit About the Beat System(p. 79)
• Covering Washington: The Biggest Beat of Them All(p. 79)
• The Size of Washington's News Corps(p. 79)
• The Difficulties in Covering Washington(p. 80)
• How Newspaper People Get the Story(p. 80)
• When Journalistic Ethics Are Tossed Overboard(p. 80)
• Tough Choices: Doing Ethics(p. 81)
• Headline Writing as an Art Form(p. 81)
• Getting News from Public Relations(p. 82)
• Computer-Assisted Reporting(p. 82)
• How Journalists Transfer and Process Electronic Information(p. 82)
• Lexis-Nexis, One of the Largest Information Archives in the World(p. 83)
• The Newspaper Guild at Age 65(p. 84)
• 8. The Sunday Papers, Features, Comics, Syndication, and the Tabloids(p. 85)
• Sunday on the Couch with the Newspaper(p. 86)
• Sunday, a Day for Building Circulation and Profits(p. 86)
• The Sunday Magazine Story(p. 86)
• How Newspapers Acquire Features and Comics(p. 87)
• Other Players in the Syndication Game(p. 87)
• Comic Creators Go Digital(p. 88)
• More Sales, Less Profit(p. 88)
• Special Sections to Attract Readers and Advertisers(p. 91)
• A Short Look at the Tabloids(p. 91)
• Great Britain's Popular Tabloids(p. 92)
• 9. A Close Look at the Associated Press and the News-Gathering Services(p. 93)
• A Brief History of the AP(p. 94)
• Who Owns the AP?(p. 95)
• How AP's Internal Operations Are Managed(p. 95)
• Washington, the AP's Largest Bureau(p. 95)
• The Tale of an AP Career: A Conversation with Sue Cross, Los Angeles Bureau Chief(p. 95)
• Reporting the News from Switzerland and Swaziland: AP's International Service(p. 97)
• On the Fast Track at AP(p. 97)
• The Action at AP's International Desk(p. 97)
• 150 Years and Counting(p. 98)
• New AP Services(p. 98)
• Going to Work for the AP(p. 99)
• Making It at the AP(p. 99)
• The United Press International, Bloomberg, and Other News Services(p. 99)
• A Look at Two Big-City Newspapers and Their Use of News Services(p. 100)
• 10. Rewarding Journalistic Excellence--The Pulitzers and Other Awards(p. 101)
• Declaring War on Cliches(p. 102)
• Some Thoughts on "Word Perfect,"(p. 102)
• Early Greatness at The New York Times(p. 103)
• Learning Writing by Reading(p. 103)
• What Columnists Look for from Editiors(p. 106)
• Awards, Applause, and Other Accolades: Honoring Good Writing(p. 106)
• Career Paths for Award-Winning Journalists(p. 106)
• The Pulitizer Prize: Journalism's Highest Accolade(p. 107)
• 11. Radical Revamps, Creative Changes, and the Visual View(p. 109)
• The Society for News Design(p. 110)
• The Society for News Design's 20th Annual Best of Newspaper Design Competition(p. 110)
• Die Zeit (Germany)(p. 111)
• Die Woche (Germany)(p. 111)
• The Sun (Baltimore)(p. 112)
• The News and Observer (Raleigh, North Carolina)(p. 113)
• Le Soleil (Canada)(p. 113)
• The Spokesman Review (Washington State)(p. 114)
• El Correo (Spain)(p. 114)
• The New York Times(p. 115)
• Lexington Herald-Leader (Kentucky)(p. 115)
• The Globe and Mail (Canada)(p. 116)
• The Centre Daily Times (State College, Pennsylvania)(p. 116)
• The Benefits of a Newspaper Makeover(p. 117)
• Retaining the "Journalism" in Visual Journalism(p. 117)
• Jobs in Visual Journalism(p. 117)
• The Newspaper Association of America's (NAA) Employlink(p. 119)
• Some Call Them "Shooters,"(p. 120)
• Women in Photojournalism(p. 120)
• Pictures at a Digital Exhibition(p. 121)
• 12. All You Need to Know About Newspaper Operations and Production ... for Now(p. 129)
• The Computerized Pagination System on a 200,000-Circulation Newspaper(p. 130)
• Advertising(p. 131)
• Editorial(p. 131)
• Production(p. 131)
• The Actual Printing Process(p. 131)
• How Production Works at Three of Our Largest Newspapers(p. 132)
• USA TODAY(p. 132)
• The New York Times(p. 132)
• The Grey Lady Is Gray No More(p. 132)
• The Wall Street Journal(p. 133)
• Technology Timeline(p. 133)
• Some Highlights(p. 133)
• Requiem for a Dead Craft(p. 136)
• Digital Pagemakers(p. 136)
• Creating a Small Daily Newspaper in Coastal New Hampshire(p. 136)
• How They Did It in the Olden Days(p. 136)
• Meet the Press Technologies(p. 137)
• Newspapers Make the Big Switch to Color(p. 137)
• Print Quality: The Winners and New Champions(p. 138)
• Some Key Printing and Production Terms(p. 138)
• Jobs in Newspaper Operations and Production(p. 138)
• Mark S. Mikolajczyk Makes It to the Top(p. 139)
• 13. Winning the Circulation War(p. 141)
• A Newspaper Circulation Primer(p. 142)
• The Sources of Newspaper Circulation(p. 142)
• The Carrier System(p. 142)
• The Issue of "Churn,"(p. 142)
• The Retail Route(p. 142)
• The Threats to Newspaper Circulation(p. 143)
• When Newspapers Go to War(p. 143)
• Penetration and Newspaper Circulation(p. 143)
• The Circulation Department Structure(p. 144)
• The ABC and Audited Circulation(p. 144)
• Telemarketing: A Formidable Circulation Tool(p. 144)
• Segmenting the Circulation Market(p. 145)
• The Rigors of Newspaper Carriers(p. 145)
• Jobs in Newspaper Circulation(p. 145)
• 14. Advertising: The Big Payoff for Newspapers(p. 149)
• The Three Categories of Newspaper Advertising(p. 150)
• Those Pesky Preprint Inserts(p. 151)
• Knight Ridder's Advertising Revenue(p. 151)
• How IBM Spent Almost $3 Million in One Day at The Wall Street Journal(p. 151)
• The Scope of Newspaper Advertising Today(p. 152)
• Newspaper Advertising Giants(p. 152)
• How Advertising Is Sold and Produced(p. 152)
• An Ad Sales Scenario(p. 152)
• How Newspapers Sell Display Advertising(p. 153)
• Large Newspaper and Display Advertising Makeup(p. 153)
• Newspaper Co-op Advertising--A $19 Billion Market(p. 153)
• 3 RMS RIV VU ... The Classified Advertising Story(p. 154)
• How Other Large Publishers Are Meeting the Classified Challenge(p. 154)
• CareerPath.com and Newspapers(p. 154)
• Trends in Newspaper Advertising(p. 155)
• The Path of Newspaper Advertising's High-Tech Style(p. 155)
• From the Agency to the Newspaper to Your Front Door(p. 155)
• Jobs in Newspaper Advertising Sales(p. 155)
• Random Advertising Job Classifications(p. 157)
• Vaulting to the Top at The New York Times(p. 157)
• What Newspaper Employers Look for in Candidates for Advertising Sales Jobs(p. 157)
• 15. Newspaper Marketing and Promotion(p. 159)
• The Many Faces of Marketing and Promotion(p. 160)
• Advertising Promotion and Sales Presentation(p. 160)
• Circulation Promotion(p. 161)
• Community Relations(p. 161)
• Editorial and Content Promotions(p. 161)
• Event Marketing(p. 162)
• In-house Communications(p. 163)
• Market Research(p. 163)
• New Business Development(p. 163)
• New Media(p. 164)
• Tactical Everyday Marketing(p. 164)
• Marketing Executive Titles(p. 164)
• The International Newspaper Marketing Association(p. 164)
• Making It into the Millennium(p. 165)
• How The New York Times Honored the Millennium(p. 165)
• A Few Words about Newspapers and "Branding,"(p. 167)
• Targeting Teens--A Humongous Task(p. 167)
• Jobs in Newspaper Marketing and Promotion(p. 168)
• 16. Newspapers and New Media(p. 169)
• The Online Revolution(p. 170)
• To Print or Not to Print(p. 170)
• Newspapers Embrace the Internet(p. 171)
• Fast-Growing New Media Job Segment(p. 171)
• Short History of Newspaper New Media(p. 172)
• The Online Newspaper Business Today and Tomorrow(p. 173)
• Who's Doing New Media(p. 174)
• National Papers(p. 174)
• Regional Metros(p. 174)
• Small Dailies(p. 176)
• Weekly Community and Suburban Newspapers(p. 177)
• Alternative Weeklies(p. 177)
• Shoppers(p. 177)
• Newspapers Spin-off New Media Companies(p. 177)
• Revenue Models: How Newspapers Make Money on the Internet(p. 178)
• E-commerce(p. 178)
• Banner Ads(p. 178)
• Classified Advertising(p. 179)
• Subscriptions and Charging for Content(p. 180)
• Other Newspaper Web Revenue Sources(p. 180)
• Employment in Newspaper New Media: What It's Like(p. 181)
• The 24-Hour Deadline(p. 181)
• Reader Feedback(p. 182)
• Reader Interaction(p. 182)
• Multimedia Madness(p. 182)
• A Different Sales Process(p. 183)
• Jobs in Newspaper New Media(p. 183)
• Job Titles in Newspaper New Media Departments(p. 183)
• Management/Administration Jobs(p. 183)
• Editorial Jobs(p. 183)
• Technical Jobs(p. 185)
• Advertising/Marketing Jobs(p. 185)
• Art/Design Jobs(p. 186)
• Internships(p. 186)
• Working at Corporate HQ(p. 187)
• Educational/Training Requirements(p. 187)
• The Newspaper Industry New Media Brain Drain(p. 188)
• The Ethics and Legal Issues of New Media News(p. 189)
• E-commerce Concerns(p. 189)
• Corrections(p. 189)
• Privacy Issues(p. 190)
• Legal Issues for News Sites(p. 190)
• The Newspaper of the Future(p. 190)
• The Digital Paper(p. 191)
• Online Newspaper Resource Guide(p. 192)
• Associations and Organizations(p. 192)
• Online Discussion Forums(p. 192)
• Online Resources(p. 193)
• Relevant Publications(p. 193)
• Why Online Journalism Is a Great Career Choice(p. 194)
• Catching up Quickly(p. 194)
• Online News, Only(p. 194)
• Working for Old Media(p. 195)
• Other Opportunities(p. 195)
• More Freelance Opportunities(p. 195)
• Get Entrepreneurial(p. 196)
• About the Author of This Chapter(p. 196)
• 17. The Newspaper Association of America and Other Newspaper Groups(p. 197)
• Newspaper Association of America Membership(p. 198)
• The Benefits of NAA Membership(p. 198)
• The NAA's Trade Publications(p. 198)
• NEXPO, an Annual Convention Attended by 10,000 Industry People(p. 199)
• The NAA's Diversity Programs(p. 199)
• American Society of Newspaper Editors(p. 199)
• ASNE's Initiatives and Activities(p. 200)
• Rewarding the Best Newspaper Writing(p. 200)
• Other Journalism Organizations(p. 200)
• The Dow Jones Newspaper Fund(p. 200)
• The Inland Press Association(p. 200)
• Journalism Organization Links(p. 201)
• The Society of Professional Journalists and Quill(p. 202)
• Quill, the SPJ's National Magazine(p. 202)
• 18. Editor and Publisher and Other Journalism Publications(p. 203)
• EandP's Products(p. 204)
• EandP on the Web(p. 205)
• EandP's Conferences and Exhibits(p. 205)
• Two Outstanding Journalism Publications(p. 205)
• The American Journalism Review(p. 205)
• The Columbia Journalism Review(p. 206)
• 19. Deals, Trends, and Countertrends(p. 207)
• David and Emily Schloss Buy a Small Newspaper in Cadiz, Ohio(p. 208)
• The Business Plan for the Purchase of the Harrison News Herald(p. 209)
• Record Prices Paid for Independent Newspapers(p. 209)
• Women Break through in Newspaper Management(p. 210)
• Newseum's Stories of the Century(p. 210)
• 20. The Case for Journalism School(p. 213)
• Journalism Schools: The Largest and the Highest-Ranking(p. 214)
• A Look at the Largest Journalism Schools(p. 214)
• The 1997 Annual Survey of Journalism and Mass Communications Graduates(p. 215)
• The Gourman Report and Its Ranking of Journalism and Mass Communications Programs(p. 215)
• Gourman's Ratings of Journalism and Mass Communication Undergraduate Programs(p. 215)
• University of Missouri--Columbia, School of Journalism(p. 216)
• Northwestern University, Medill School of Journalism(p. 217)
• Medill's Graduate Program(p. 218)
• Syracuse University, S.I. Newhouse School of Public Communications(p. 218)
• The Newhouse School's Graduate Program(p. 219)
• University of Minnesota, School of Journalism and Mass Communication(p. 219)
• University of Illinois at Urbana-Champaign, Department of Journalism(p. 219)
• University of North Carolina, School of Journalism and Mass Communication(p. 220)
• The University of Wisconsin--Madison, School of Journalism and Mass Communication(p. 220)
• Ohio State University, School of Journalism and Communication(p. 221)
• Michigan State University, School of Journalism(p. 221)
• University of Southern California, Annenberg School of Journalism(p. 222)
• Journalism Graduates and Their First Jobs(p. 222)
• The Poynter Institute Crafts a New Dimension in Teaching and Inspiring Journalists(p. 222)
• The Journalist's Road to Success(p. 223)
• Setting Your Educational Goals for a Journalism Career(p. 224)
• The Rewards of Journalism and the Future of Newspapers(p. 224)
• 21. Tips and Sage Advice on the Job Hunt(p. 225)
• Leonard Mogel's Forty-Seven Tips to Open Doors(p. 226)
• Click Away for a Job Today: Finding a Job on the 'Net(p. 229)
• Making It at Four Newspapers Owned by the Tribune Publishing Division of the Tribune Company(p. 231)
• The Talent Search: How Newspapers Recruit Future Stars(p. 231)
• What You Will Make as a Newsroom Intern at Knight Ridder(p. 232)
• The Top Twenty United States Newspaper Companies by Circulation(p. 233)
• What Employers Look for in New Journalists(p. 233)
• Large Newspaper Companies Recruit on Campuses and Offer Attractive Jobs beyond Editorial(p. 234)
• More Tips on Finding Your First Newspaper Job(p. 234)
• Editor and Publisher's New Career Guide(p. 235)
• Making It on the Business Side(p. 235)
• The Wide World Outside the Newsroom(p. 236)
• Resume Bloopers(p. 236)
• Some of the Best and Worst Things about Being a Reporter(p. 236)
• Checking out the Classifieds(p. 237)
• Jobs at an Alternative Weekly Chain(p. 237)
• Job Tips for Journalism Majors form the University of Minnesota School of Journalism(p. 237)
• What Journalists Who Love Their Jobs Say About the Profession(p. 237)
• The Bold Facts about Diversity and Its Progress in Newspapers(p. 238)
• Knight Ridder's Diversity Program(p. 238)
• Newspapers with the Highest Percentages of Minorities(p. 239)
• The Poynter Institute and Diversity(p. 239)
• Recommended Reading(p. 241)
• About the Author(p. 243)
• About GATF(p. 245)
• GATFPress: Selected Titles(p. 247)