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International marketing analysis and strategy Sak Onkvisit, John J. Shaw.
Detalles de publicación: New Jersey Prentice Hall c1997.Edición: 3rd edDescripción: xviii, 750 p. ill. 25 cmISBN:- 0132724510
- 658.848 O58i3 20
- HF1416 .O55 1989
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.848 O58i3 (Navegar estantería(Abre debajo)) | Disponible | 80000002187659 |
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Descripciones mejoradas de Syndetics:
Comprehensive upper-level offering for International Marketing courses.
Includes bibliographies and indexes.
Tabla de contenidos provista por Syndetics
- From the last edition - to be revised
- Part 1 Overview of World Business
- 1 Nature of International Marketing
- 2 Trade Theories, Economic Development and Integration
- 3 Trade Distortions and Marketing Barriers
- Part 2 World Market Environment
- 4 Political Environment
- 5 Legal Environment
- 6 Culture
- 7 Consumer Behaviour in the International Context
- Part 3 Planning For International Marketing
- 8 Marketing Research and Information Systems
- 9 Market Analysis and Foreign Market Entry Strategies
- Part 4 International Marketing Decisions
- 10 Product Strategies, Basic Decisions and Product Planning
- 11 Product Strategies: Branding and packaging decisions
- 12 Distribution Strategies: Channels of distribution
- 13 Distribution Strategies: Physical distribution and documentation
- 14 Promotion Strategies: Personal selling, publicity and sales promotion
- 15 Promotion Strategies: Advertising
- 16 Pricing Strategies: Basic decisions
- 17 Pricing Strategies: Terms of sale and payment
- Part 5 Financial Environment and Decisions
- 18 Sources of Financing and International Money Markets
- 19 Currencies and Foreign Exchange