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Small business management an entrepreneur's guidebook William L. Megginson, Mary Jane Byrd, Leon C. Megginson.

Por: Colaborador(es): Detalles de publicación: Boston Irwin/McGraw-Hill c2000.Edición: 3rd edDescripción: xviii, 510 p. ill. 26 cm. 1 computer disk (3 1/2 in.)ISBN:
  • 0072346523 (book bound with CD-ROM)
  • 0073035645
  • 0072334843 (CD-ROM)
  • 0071179070 (Int'l ed.)
Tema(s): Clasificación CDD:
  • 658.02/2 21
Clasificación LoC:
  • HD62.7 .S5943 2000
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Disco Biblioteca Encarnación Valdés Colección General bev 658.02 M497s3 (Navegar estantería(Abre debajo)) Disponible 80000002193731
Libro Biblioteca Encarnación Valdés Colección General bev 658.02 M497s3 (Navegar estantería(Abre debajo)) Disponible 80000002193723
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Descripciones mejoradas de Syndetics:

Presents information on planning, organizing, and managing a small business. This book is based on research, theory, and practice, with material presented from a how-to perspective, with many examples and applications from the business world. The authors have meaningful experience as owners, managers or employees of one or more small businesses.

ESTE LIBRO INCLUYE UN DISCO

Rev. ed. of: Small business management / William L. Megginson ... [et al.].

Includes bibliographical references (p. 486-501) and index.

Tabla de contenidos provista por Syndetics

  • Part I The Challenge of Owning and Managing a Small Business
  • Chapter 1 The Dynamic Role of Small Business
  • Chapter 2 Opportunities and Challenges in Small Business
  • Chapter 3 Legal Forms of Ownership
  • Part II Planning for and Organizing a Business
  • Chapter 4 How to Become the Owner of a Small Business
  • Chapter 5 The Role of Planning In Organizing and Managing a Small Business
  • Chapter 6 Obtaining the Right Financing for Your Business
  • Part III Marketing Goods and Services
  • Chapter 7 Developing Marketing Strategies
  • Chapter 8 Product Promotion and Distribution
  • Part IV Organizing and Managing the Business
  • Chapter 9 Managing Human Resources and Diversity in Small Firms
  • Chapter 10 Maintaining Relationships with Your Employees and Their Representatives
  • Part V Operating the Business
  • Chapter 11 Locating and Laying Out Operating Facilities
  • Chapter 12 Purchasing, Inventory, and Quality Control
  • Part VI Financial Planning and Control
  • Chapter 13 Planning for Profit
  • Chapter 14 Budgeting and Controlling Operations and Taxes
  • Chapter 15 Using Computer Technology in Small Businesses
  • Part VII Providing Present and Future Security for the Business
  • Chapter 16 Risk Management, Insurance, and Crime Prevention
  • Chapter 17 Business-Government Relations and Business Ethics
  • Chapter 18 Family-Owned Businesses: Planning for the Future Workbook for Developing a Successful Business Plan
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