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Small business management an entrepreneurial emphasis Justin G. Longenecker, Carlos W. Moore, J. William Petty.
Detalles de publicación: Cincinnati, Ohio South-Western London International Thomson 2000.Edición: 11th edDescripción: 768 p. ill. (col.) 26 cmISBN:- 0538890150(hardcover)
- 658.022 21
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.022 L852s 2000 (Navegar estantería(Abre debajo)) | Disponible | 80000002193822 |
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Descripciones mejoradas de Syndetics:
For more than three decades, Small Business Management has been the most widely used text in its field.The authors diverse academic backgrounds in management, marketing and finance have enabled them to provide well-balanced coverage of small business issues. The text continues to be praised for its balanced presentation of current theories and practice related to starting and managing small business firms.
Includes bibliographical references , a glossary and index.
Tabla de contenidos provista por Syndetics
- Part I Entrepreneurship: A World of Opportunity
- Ch 1 The Entrepreneurial Life
- Ch 2 Entrepreneurial Integrity: A Gateway to Small Business Opportunity
- Part 2 Starting From Scratch or Joining An Existing BusinesS
- Ch 3 Getting Started
- Ch 4 Franchises and Buyouts
- Ch 5 The Family Business
- Part 3 Developing The New Venture Business Plan
- Ch 6 The Business Plan: Visualizing the Dream
- Ch 7 The Marketing Plan
- Ch 8 The Human Resources Plan: Managers, Owners, Allies, and Directors
- Ch 9 The Location Plan
- Ch 10 The Financial Plan: Projecting Needs
- Ch 11 The Financial Plan: Finding Sources of Funding
- Ch 12 Planning the Harvest
- Part 4 Focusing On The Customer: Marketing Growth Strategies
- Ch 13 Customer Relationships: The Key Ingredient
- Ch 14 Product and Distribution Plans
- Ch 15 Pricing and Credit Decisions
- Ch 16 Promotional Planning
- Ch 17 Global Marketing
- Part 5 Managing Growth In The Small Business
- Ch 18 Professional Management in the Entrepreneurial Firm
- Ch 19 Managing Human Resources
- Ch 20 Managing Operations
- Ch 21 Managing Risk in the Small Firm
- Part 6 Understanding What The Numbers Mean
- Ch 22 Managing the Firm?s Assets
- Ch 23 Evaluating Firm Performance