Managerial economics Mark Hirschey, James L. Pappas.
Detalles de publicación: United States South-Western c2003.Edición: 10th edDescripción: xix, 827 p. ill. (some col.) 26 cm. +ISBN:- 0030113032
- HD30.22 .H57 2003
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Descripciones mejoradas de Syndetics:
Managerial Economics, Revised Edition, provides a solid foundation of economic understanding for use in managerial decision making.One key feature of this market-leading text is its attempt to depict the firm as a cohesive, unified organization. A basic valuation model is constructed and used as the underlying economic model of the firm. Each topic in the text is then related to an element of the value maximization model. In this process, management is seen to involve an integration of ali business functions.Managerial Economics, Revised Edition is designed to present those aspects of economic theory and analysis that are most relevant to students of business administration in an intuitive calculus-based or noncalculus-based format, depending upon the preferences of the instructor. It has been used successfully in both undergraduate and graduate courses.
Includes bibliographical references and index.
Tabla de contenidos provista por Syndetics
- Part 1 Overview of Managerial Economics
- 1 Nature and Scope of Managerial Economics
- 2 Economic Optimization
- 3 Demand and Supply
- Part 2 Demand Analysis
- 4 Consumer Demand
- 5 Demand Analysis
- 6 Demand Estimation
- 7 Forecasting
- Part 3 Production and Competitive Markets
- 8 Production Analysis and Compensation Policy
- 9 Cost Analysis and Estimation
- 10 Competitive Markets
- 11 Performance and Strategy in Competitive Markets
- Part 4 Imperfect Competition
- 12 Monopoly and Monopsony
- 13 Monopolistic Competition and Oligopoly
- 14 Game Theory and Competitive Strategy
- 15 Pricing Practices
- 16 Markets for Labor and Other Inputs
- Part 5 Long-Term Investment Decisions
- 17 Risk Analysis
- 18 Capital Budgeting
- 19 Organization Structure and Corporate Governance
- 20 Government in the Market Economy