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International marketing Michael R. Czinkota, Ilkka A. Ronkainen.
Detalles de publicación: Fort Worth, Tex. London Harcourt Brace College 2000.Edición: 6th edDescripción: xxxiii, 815 p. ill. 28 cmISBN:- 0030313783
- 658.84 C9989i6 21
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.84 C9989i6 (Navegar estantería(Abre debajo)) | Disponible | 80000002170499 |
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Descripciones mejoradas de Syndetics:
A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing beginning with start-up operations, continuing with new market entry considerations and concluding with the international issues confronting giant global marketers. Special emphasis in this edition is given to the impact technology has had on the marketing world in the past few years.
Tabla de contenidos provista por Syndetics
- I The International Environment
- 1 The International Marketing Imperative
- 2 International Trade Institutions and U.S. Trade Policy
- 3 The Cultural Environment
- 4 The Economic Environment
- 5 The International Political and Legal Environment
- II Beginning International Marketing Activities
- 6 Building the Knowledge Base
- 7 Exporting, Licensing, and Franchising
- 8 Product Adaptation
- 9 Export Pricing Strategies
- 10 International Communications
- 11 Channels and Distribution Strategies
- III Global Marketing Management
- 12 Global Strategic Planning
- 13 Global Market Expansion
- 14 Product and Brand Management
- 15 Services Marketing
- 16 Global Pricing Strategies
- 17 Logistics and Supply Chain Management
- 18 Global Promotional Strategies
- 19 Marketing Organization, Implementation, and Control
- 20 The Future