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The basics business communication Patricia Merrier.
Detalles de publicación: Australia South-Western Educational Publ. c2000.Descripción: vi, 186 p. ill. (some col.) 28 cmISBN:- 0538722959
- PE1479.B87 M47 2000
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca de Mayagüez Colección General mb | PE1479 .B87 M47 2000 (Navegar estantería(Abre debajo)) | Disponible | 50000002135464 |
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Descripciones mejoradas de Syndetics:
The Basics of Business Communication focuses on the business communication principles and their written applications. Short, concise content delivers a thorough approach, with clear-cut examples and exercises to reinforce learning. Use of current technology and the Internet have been incorporated as well as the SCANS workplace readiness skills. Humor is also added to emphasize key principles and concepts.
Includes index.
Tabla de contenidos provista por Syndetics
- Preface(p. v)
- Chapter 1 Understanding the Communication Process(p. 1)
- Communication in the Workplace(p. 1)
- Communication Characteristics(p. 3)
- The Written Communication Process(p. 6)
- Barriers to Communication(p. 7)
- Why Use Written Communication?(p. 9)
- Chapter 2 Planning Written Business Messages(p. 15)
- Plan Before You Write(p. 15)
- Step 1 Determine Your Goals(p. 16)
- Step 2 Analyze the Situation and Receiver(p. 19)
- Step 3 Select the Distribution Method(p. 22)
- Step 4 Identify Content(p. 26)
- Step 5 Gather Materials and Organize the Message(p. 28)
- Chapter 3 Developing Business Messages(p. 35)
- Applying the 4Cs of Good Business Writing(p. 35)
- Writing in a Positive, Unbiased, Reader-Focused Tone(p. 46)
- Drafting Business Messages(p. 50)
- Revising, Editing, and Proofreading Business Messages(p. 51)
- Chapter 4 Writing Positive and Neutral News Messages(p. 65)
- The Direct Approach(p. 65)
- Writing Requests(p. 67)
- Writing Replies(p. 74)
- Writing Unsolicited Informational Messages(p. 79)
- Chapter 5 Writing Bad News Messages(p. 87)
- Types of Bad News Messages(p. 87)
- The Indirect Approach(p. 87)
- Applying the Indirect Approach to Bad News Messages(p. 94)
- The Direct Approach(p. 100)
- Proper Use of Technology(p. 101)
- Chapter 6 Writing Persuasive Messages(p. 113)
- The Indirect Approach(p. 113)
- Types of Persuasive Messages(p. 116)
- Chapter 7 Writing Employment and Special Messages(p. 137)
- Employment Communication(p. 137)
- Goodwill Messages(p. 154)
- Minutes of a Meeting(p. 157)
- News Releases(p. 158)
- Appendix A Message Format Guidelines(p. 165)
- Appendix B Editing Symbols(p. 170)
- Appendix C Frequently Confused/Misused Words(p. 171)
- Thinking it Through Solutions(p. 174)