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This dynamic new book on introductory mass communication uses a unique narrative approach to help readers understand a broad and constantly changing field while encouraging them to become critical consumers of media. Where did the media come from? Why do media industries do what they do? And why do some of these actions cause controversies? Making Sense of Media employs a three-part narrative framework in every chapter that examines history, industry, and controversies. Important topics such as new technology, globalization, diversity, convergence, and conglomeration are integrated throughout. For anyone interested in learning more about mass communication on an introductory level.

Tabla de contenidos provista por Syndetics

• I Overview
• 1 Introduction: Making Sense of the World of Media
• Studying Media
• Basic Terms
• Mediated Communication
• Mass Communication
• Mediated Interpersonal Communication
• Converging Communications Media
• A Brief History of the Media Gutenberg Revolution
• Early America
• The Industrial Revolution
• The Wireless Era
• The Global Information Age
• Understanding Media Industries
• Freedom, Diversity, and Big Business
• Reasons for Corporate Media Growth
• Economies of Scale
• Synergy
• Global Competition
• Patterns of Ownership
• Groups and Chains
• Conglomerates
• Monopolies
• Oligopolies
• Entrepreneurial Start-Ups
• Media and Governments Around the World
• Media and the Audience
• Controversies
• Impact Issues
• Legal Issues
• Ethical Issues
• II The Print Industries
• 2 Books: The Durable Medium
• A Brief History of Books
• Early Forms
• The Print Revolution
• The Book in America
• Early Publishing Houses
• The Industrial Revolution
• The Mass Market Paperback
• Conglomeration and Globalization
• New Forms of the Book
• Understanding Book Publishing
• Types of Books
• Trade
• Educational
• Reference
• Professional and Other
• The Players
• The Author
• The Editors
• The Publisher
• The Bookseller
• The Reader
• Controversies
• Book Censorship
• The Blockbuster Syndrome
• 3 Newspapers: Where Journalism Begins
• A Brief History of Newspapers
• The Newspaper in Early America
• Colonial Newspapers and Freedom of the Press
• Newspapers and the American Revolution
• The Beginnings of the Ethnic Press
• The Penny Press
• Yellow Journalism
• The Making of the Modern Press
• Investigative Journalism
• Responsibility and Respectability
• Jazz Journalism
• Concentration into Chains
• Leading the News Process
• Changing Publication Patterns
• Understanding Newspaper Publishing
• The Owners
• The Newspapers
• Dailies
• Local Dalies
• Weeklies
• Special Interest Newspapers
• The Staff
• The Editorial Staff
• Business Staff
• Support Services
• Wire Services
• Feature Syndicates
• Audit Bureau of Circulation
• The Reader
• Controversies
• Concentration of Ownership
• Lack of Diversity in the Newsroom
• Other Controversies
• 4 Magazines: Something for Everyone
• A Brief History of Magazines
• The Magazine in America
• Women's Magazines
• General Interest Magazines
• The Muckrakers
• Mass Circulation Magazines
• The Rise of Specialized Magazines
• Adapting to New Media
• Global Endeavors
• Understanding Magazine Publishing
• Types of Magazines
• Consumer Magazines
• Trade Magazines
• Public Relations Magazines
• Journals, Comic Books and Zines
• The Players
• The Publisher
• The Staff
• Editorial Staff
• Advertising
• Circulation
• Production, Promotion and New Products
• The Reader
• Controversies
• The Impact of Images
• Truth and Accuracy
• Editorial Independence
• Marketing Schemes
• III The Electronic Industries
• 5 Movies: Magic from the Dream Factory
• A Brief History of Movies
• Early Movie Technology
• The Move West
• Global Influence on the Art of Film
• The Star System
• The Golden Age
• Reacting to TV
• Changing Technology
• Global Dimensions
• Understanding the Movie Industry
• Production
• The Production Company
• The Major Studies: The Big Six
• The Independents: Creative Freedom
• The People in the Credits
• The Producer
• The Director
• The Writer
• The Star
• The Editor
• Other Members of the Production Team
• Distribution
• Marketing Windows
• Domestic Theatrical
• Home Media
• Television
• The Studio Library
• Publicity and Promotion
• Exhibition
• The Theater
• The Audience
• Controversies