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Practical approach to the management of conventions. Presents the latest information in a two part format. First nine chapters deal with the scope and growth of today's meetings market, the important development of a marketing plan and organization of the sales office. It discusses selling all the major market segments. The important chapter on negotiations wraps up Part I. The next nine chapters address servicing the meeting planner. Guest rooms, function rooms-meeting setups, food and beverage, trade shows and billing are discussed