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Practical public affairs in an era of change a communications guide for business, government, and college edited by Lloyd B. Dennis.

Colaborador(es): Detalles de publicación: [New York, N.Y.] Public Relations Society of America Lanham University Press of America c1996.Descripción: xviii, 468 p. ill. 24 cmISBN:
  • 0761800859 (cloth : alk. paper)
  • 0761800867 (pbk. : alk. paper)
Tema(s): Clasificación CDD:
  • 659 P8952 20
Clasificación LoC:
  • HD59 .P68 1996
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Libro Biblioteca Encarnación Valdés Colección General bev 659 P8952 (Navegar estantería(Abre debajo)) Disponible 80000002113382
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Descripciones mejoradas de Syndetics:

This collection of essays by communication professionals significantly helps build a theory about the growing convergance of communications expertise focused on public policymaking. Practical Public Affairs in an Era of Change discusses how public affairs and public relations are halves of one whole, explores developments in the field, and addresses challenges facing the profession.
Set against a backdrop of stunning changes in communications technology and plummeting popular faith in political leaders and institutions, this volume provides extraordinary and informative insight into the fields of public affairs and public relations. The volume will introduce newcomers to the field and prove to be an invaluable resource for those already involved. Co-published with the Public Relations Society of America.

"Practical public affairs is sponsored entirely by the Public Relations Society of America"--Introd.

Includes bibliographical references.

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CHOICE Review

Dennis, a public affairs consultant with private and governmental institutions, has assembled an array of talent under the auspices of the Public Relations Society of America (PRSA). The book has 30 essays by a number of local and national experts, divided into four sections--"Overview," "The Contemporary Scene," "Administering Public Affairs," and "Future Challenges." The essays are aimed at business, government, and college audiences, who will presumably benefit from the guidelines. With many diverse contributors, the essays are uneven; some are well written and lucid, others less so. Some cite sources for further reading, others merely stand on the author's comment. A number of bulleted guidelines and checklists are included. One seeks specifics that are absent; for example, differences between the Exxon Valdez fiasco and the Tylenol triumph could provide useful lessons. Similarly, an account of the PRSA's ethical blunders with the Anthony Franco affair (1986) might have proved helpful. The lack of an index is evident, and a general bibliography would benefit readers. Graduate students. S. L. Harrison University of Miami
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