Descripciones mejoradas de Syndetics:

A group of leading thinkers in small business and entrepreneurship provide comprehensive guidance on everything you need to know without the time and expense of an MBA program. Coverage includes how to recognize and evaluate entrepreneurial and market opportunities, entry strategies for startups, marketing, financing, preparing business plans, managing a growing business and much more.

Tabla de contenidos provista por Syndetics

• Preface(p. vii)
• About the Editors(p. ix)
• 1. The Entrepreneurial Process(p. 1)
• 2. Opportunity Recognition(p. 29)
• 3. Entrepreneurial Marketing(p. 71)
• 4. Writing a Business Plan(p. 107)
• 5. Building Your Pro Forma Financial Statements(p. 141)
• 6. Venture Capital(p. 167)
• 7. Debt and Other Forms of Financing(p. 195)
• 8. External Assistance for Startups and Small Businesses(p. 223)
• 9. Legal and Tax Issues(p. 267)
• 10. Intellectual Property(p. 311)
• 11. Franchising(p. 351)
• 12. Entrepreneurs and the Internet(p. 377)
• 13. Managing a Growing Business(p. 405)
• 14. Harvesting Your Venture: A Time for Capturing Value(p. 427)
• Glossary(p. 455)
• Notes(p. 469)
• About the Authors(p. 475)
• Index(p. 483)

Reseñas proporcionadas por Syndetics

Library Journal Review

Bygrave ( Venture Capital at the Crossroads , Harvard Business School Pr., 1992), has succeeded admirably in his goal of teaching the art and science of entrepreneurship. He covers all aspects of the entrepreneurial process, including planning a new enterprise, raising capital, marketing strategies, franchising, and dealing with legal and tax issues. This work is rich in detail, providing small business owners and would-be entrepreneurs the information they need to make sound business decisions. Individual chapters are written by academicians and business people. Though some of the charts and analysis may be a bit technical for the neophyte, this is a treasure trove of information for the motivated reader. Recommended for business collections.-- M. Uri Toch, P.L. of Cincinnati & Hamilton Cty., Ohio (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

CHOICE Review

This impressive and very practical book on how to start, grow, and harvest a small business includes very helpful information on identifying opportunities, starting up and entering a business, marketing, preparing a successful business plan, getting financing, obtaining venture capital, managing debt, obtaining external assistance, handling legal and tax issues, protecting intellectual property, and franchising. Bygrave, an entrepreneur and leading expert in the field, has written the first chapter. He has delegated the writing of each subsequent chapter to a leading expert in the field on that particular topic. Each chapter is very clearly and interestingly written and includes excellent exhibits and much helpful information. References are also provided for most chapters at the end of the book. This work would make a fine text for courses on small business and entrepreneurship, as it includes information not found in the typical text. Highly recommended for anyone interested in starting or operating a small business, or anyone studying small business management and entrepreneurship. All levels. D. W. Huffmire; University of Connecticut

Booklist Review

Now with more than a half-dozen titles, Wiley's well-received Portable MBA series continues to expand. Excellently edited and handy to use, these guides offer helpful overviews of current trends and thinking on a wide range of business topics. Bygrave, with both academic (Babson College) and business (a Boston high-tech corridor entrepreneur) backgrounds, has put together a roster of leaders in the field of entrepreneurial studies. More rigorous than the ubiquitous how-to-start-a-small-business books, this manual combines scholarly analyses of the entrepreneurial process and of the traits and characteristics of successful entrepreneurs with practical guidance on business plans, raising capital, legal and tax matters, intellectual property, etc. Recommended for all libraries. ~--David Rouse