Tabla de contenidos provista por Syndetics

• Preface(p. vii)
• Introduction: The Entrepreneurial Economy(p. 1)
• I The Practice of Innovation(p. 19)
• 1 Systematic Entrepreneurship(p. 21)
• 2 Purposeful Innovation and the Seven Sources for Innovative Opportunity(p. 30)
• 3 Source: the Unexpected(p. 37)
• 4 Source: Incongruities(p. 57)
• 5 Source: Process Need(p. 69)
• 6 Source: Industry and Market Structures(p. 76)
• 7 Source: Demographics(p. 88)
• 8 Source: Changes in Perception(p. 99)
• 9 Source: New Knowledge(p. 107)
• 10 The Bright Idea(p. 130)
• 11 Principles of Innovation(p. 133)
• II The Practice of Entrepreneurship(p. 141)
• 12 Entrepreneurial Management(p. 143)
• 13 The Entrepreneurial Business(p. 147)
• 14 Entrepreneurship in the Service Institution(p. 177)
• 15 The New Venture(p. 188)
• III Entrepreneurial Strategies(p. 207)
• 16 Fustest with the Mostest(p. 209)
• 17 Hit Them Where They Ain'T(p. 220)
• 18 Ecological Niches(p. 233)
• 19 Changing Values and Characteristics(p. 243)
• Conclusion: The Entrepreneurial Society(p. 253)
• Suggested Readings(p. 267)
• Index(p. 269)

Reseñas proporcionadas por Syndetics

CHOICE Review

The dean of management science here summarizes his approach to the modern entrepreneurial economy. Writing with a broad brush, Drucker analyzes entrepreneurial management and stresses innovation as the key to growth and success. Although the many brief cases discussed are drawn from big business, he recognizes that the new venture and the individual are really the main vehicle for innovation. He attempts to categorize and organize techniques for success in decision making, innovation, and especially marketing. His ``business X-ray,'' entrepreneurial strategies, and systematic innovation ``tools'' are especially applicable and valuable to business professionals. The material covers the first entrepreneurial period (1870 to WW I) and the uniquely American revival since 1970. Drucker's international experience permits a global treatment. Because of the wide scope covered, there are minor errors and some boastful observations. Drucker's treatment is lively, provocative, and innovative, however, and an important contribution to understanding and being successful in our new entrepreneurial society. Good index and brief suggested readings. Upper-division undergraduate and graduate students, professionals, and general readers.-A.E. Pierce, Lafayette College

Notas de autor provistas por Syndetics

Peter F. Drucker has been Clarke Professor of Social Science and Management at Claremont Graduate School in California since 1971.