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The skills of Sales and Marketing for the travel industry are defined in this preparatory guide for Travel Professionals Associate certification and also serve as a general review for sharpening agency proficiencies. An in-depth examination of sales senarios allows readers to develop listening and telephone skills, handle complaints, become familiar with various types of reservation forms, and participate in role-play activities with agent-client conversations. Checklists, review questions, sample letters, and activities are included to inculcate sales, marketing and management principles and help build successful business practices. From incentive travel, meeting planning, and outside sales to business communications and management techniques, let the tools of Sales and Marketing give your business the cutting edge.