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Building upon the Age of Possibility first espoused in their provocative and acclaimed The 500 Year Delta, Watts Wacker and Jim Taylor now welcome readers to the Age of Uncertainty, where, because life has never been easier, it has never been more difficult.

In this unprecedented new book, Wacker and Taylor present a vision of the present and future that goes beyond all the chaos and complexity of our times. With a clear and firm grasp of their material, they proceed to chart a method for readers to create a personal course for the future.

This navigational route is premised upon the authors' profound understanding of nine mind-boggling paradoxes that capture the imponderables of modern life, and define the business and social climates of the world as we move forward into the new millennium:

The Paradox of the Visionary The closer your vision gets to a provable truth, the more you are simply describing the present. In the same way, the more certain you are of a future outcome, the more likely you will be wrong. The Paradox of Value The value of any product becomes inseparable from a buyer's perception of worth. Instead of intrinsic value, we have relative value only--the products that a business makes bear diminished relations to the physical content of the offering. The Paradox of Size The bigger you are, the smaller you need to be. The Paradox of Time To succeed in the short term, you need to think in the long term. Yet the greater your vision and the longer the time interval over which you predict results, the greater the risk that you will be unable to take the necessary steps in the short term to achieve the long-term goals. The tension between short- and long-term planning has never been more tormented. The Paradox of Competition Your biggest competitor is your own view of your future; competition comes from everywhere and nowhere at the same time. The Paradox of Action You've got to go for what you can't expect to get; nothing will turn out exactly as it's supposed to. You must act intuitively and be equally ready to take resolute counter-intuitive action. The Paradox of Leadership To lead from the front, you have to stay inside the story. In an inherently inconsistent world, consistency is not the virtue it once was in our leaders. The Paradox of Leisure Play is hard work; play and work are blending and becoming indistinguishable. The Paradox of Reality Every person on planet Earth today has the potential to be connected to every other person, and every single one of us inhabits a world of our own and is a marketing segment of absolutely one. As our links become stronger, our individuation becomes starker.

A bold, incisive book, The Visionary's Handbook captures the interlocking web o paradoxes that abound in everyday business life, and provides an essential map to help make the future work for every individual and every company in the challenging and uncertain times ahead.

Tabla de contenidos provista por Syndetics

• Acknowledgments(p. xi)
• Foreword(p. xiii)
• I The Paradox of the Visionary(p. 1)
• II Paradoxes of the Everyday(p. 37)
• 1 The Paradox of Value(p. 39)
• Box 1: The Brand Promise(p. 57)
• 2 The Paradox of Size(p. 61)
• Box 2: What Color Is Your Disaster?(p. 71)
• 3 The Paradox of Time(p. 77)
• 4 The Paradox of Competition(p. 97)
• Box 3: Global Metaphors and Global Brands(p. 113)
• 5 The Paradox of Action(p. 115)
• 6 The Paradox of Leadership(p. 135)
• Box 4: Governance, Patriotism, and Loyalty(p. 151)
• 7 The Paradox of Leisure(p. 155)
• III The Serial Future(p. 173)
• IV The Paradox of Reality(p. 227)
• Index(p. 245)

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Booklist Review

Charles Handy is the British management thinker who has already proclaimed The Age of Paradox (1994), pointing out that change has become increasingly discontinuous and that its consequences are often unintended. While Handy's outlook is metaphysical, Wacker and Jim Taylor, along with freelance writer Howard Means, look at the more practical aspects of the paradoxes they say we face. The three have already received a great deal of attention because of the predictions they made in The Five-Hundred Year Delta: What Happens after What Comes Next (1997). Now, using dozens of examples drawn from popular culture and the world of business, they examine paradoxes posed by value, time, size, competition, action, leadership, and leisure. These "everyday" paradoxes suggest an ultimate paradox: because change is constant, our understanding of what the future holds must constantly change. They then propose the paradox of the visionary and the paradox of reality as philosophical bookends for their observations. With nearly 40 "future exercises" and "quarterly" self-graded examinations, the book is also meant to be an interactive experience. --David Rouse