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Retail management a strategic approach Barry Berman, Joel R. Evans.
Detalles de publicación: New York Macmillan London Collier Macmillan c1979.Descripción: xxi, 647 p. illISBN:- 0023086416
- 658.8/7 19
- HF5429 .B45 1979
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca de Mayagüez Colección General mb | HF5429 .B45 1979 (Navegar estantería(Abre debajo)) | Disponible | 50000002124252 |
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Descripciones mejoradas de Syndetics:
This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.
Includes bibliographies and indexes.
Tabla de contenidos provista por Syndetics
- Part 1 An Overview of Strategic Retail Management
- 1 An Introduction to Retailing
- 2 Building and Sustaining Relationships in Retailing
- 3 Strategic Planning in Retailing
- Part 2 Situation Analysis
- 4 Retail Institutions by Ownership
- 5 Retail Institutions by Store-Based Strategy Mix
- 6 Web, Nonstore-based, and Other Forms of Nontraditional Retailing
- Part 3 Targeting Customers and Gathering Information
- 7 Identifying and Understanding Consumers
- 8 Information Gathering and Processing in Retailing
- Part 4 Choosing a Store Location
- 9 Trading Area Analysis
- 10 Site Selection
- Part 5 Managing a Retail Business
- 11 Retail Organization and Human Resource Management
- 12 Operations Management: Financial Dimensions
- 13 Operations Management: Operational Dimensions
- Part 6 Merchandise Management and Pricing
- 14 Developing Merchandise Plans
- 15 Implementing Merchandise Plans
- 16 Financial Merchandise Management
- 17 Pricing in Retail
- Part 7 Communicating with the Customer
- 18 Establishing and Maintaining a Retail Image
- 19 Promotional Strategy
- Part 8 Putting It All Together
- 20 Integrating and Controlling the Retail Strategy