The interactive marketplace Keith T. Brown.
Detalles de publicación: New York Osborne/McGraw-Hill c2001.Descripción: x, 240 p. ill. 24 cmISBN:- 0071363432 :
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Descripciones mejoradas de Syndetics:
Most e-commerce experts agree that "click-and-buy" shopping cart sites are fast becoming a thing of the past. Soon, the only e-businesses that will matter will be those which allow customers to custom design the products they buy.
At Ford, the Ford-Oracle AutoExchange site transformed Ford's supply chain from one based on forecasts and building for inventory to a real-time, build-to-order model. In this practical guide to the future of e-business. BuildNet, Inc. Chairman Keith T. Brown clearly explains why the most successful business-to-consumer e-businesses, now and in the years ahead, are those built on interactive business-to-business platforms that integrate Internet technology into all phases of business operations. And he arms readers with the knowledge and skills needed to create solid interactive business plans.
Includes index.
Tabla de contenidos provista por Syndetics
- Acknowledgments(p. ix)
- Introduction(p. 1)
- 1 The Rise of Interactivity(p. 15)
- 2 Being Controlled(p. 37)
- 3 One-to-One Marketing, One-to-One Service(p. 67)
- 4 Mass Customization: All Products One of a Kind(p. 103)
- 5 Everything Is a Commodity; Nothing Is a Commodity(p. 131)
- 6 Delivering the Whole Product(p. 157)
- 7 The Death of Competition as We Know It(p. 189)
- 8 The Vortex Effect(p. 211)
- 9 Community Is the End Game(p. 231)
- Index(p. 237)