How to produce effective TV commercials Hooper White.
Detalles de publicación: Lincolnwood, Ill., U.S.A. NTC Business Books c1986.Edición: 2nd edDescripción: xix, 305 p. illISBN:- 0844230332
- 659.14/3 19
- HF6146.T42 W46 1986
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| Libro | Biblioteca de Mayagüez Colección General mb | HF 6146 .T42 W46 1986 (Navegar estantería(Abre debajo)) | Disponible | 50000002040649 |
Descripciones mejoradas de Syndetics:
Praise for How to Produce Effective TV Commercials Hooper White is unique in the world of television production. In addition to being a great creative, he understands the business side of production. He has produced some of the all-time great commercials and has helped us through the intricacies of the cost of television commercials." -- John E. Ruhaak, Vice President Advertising and Promotion, United Airlines Hooper White is indeed a rare avis . . . a commercial producer who is neither an agency salesman/an apologist nor a client cost-cutting crusader. His book is excellent for both the novice and the experienced practitioner." -- Rob Klugman, Vice President Corporate Development, Adolph Coors Brewing Company "For many years Hooper White has enhanced the impact and cost-effectiveness of our TV commercials. The latest edition of his book is very comprehensive, readable, up-to-the-minute, and based on years of hands-on experience. It's simply the best reference of its kind." -- Jay Qualman, General Director of Advertising Buick Motor Division, General Motors Corporation
Rev. ed. of: How to produce an effective TV commercial. c1981.
Includes index.
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Tabla de contenidos provista por Syndetics
- How to Produce Effective TV
- Commercials arms you with all the tools you need to challenge one of the basic assumptions of advertising--that you must spend a lot of money to create and produce a successful television commercial
- Hooper White, the leading broadcast production expert of our time, states the premise clearly and simply: ""Big ideas do not have a direct relationship to production cost.""
- And White does more than just tell you
- In 300 practical, easy-to-understand pages he shows you, step by step, h