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This text is aimed at students studying sport management, exercise, fitness management and athletic training. It should teach aspiring sport managers about this rapidly expanding field, enabling them to define sport management and discuss the scope of opportunities the sport industry presents. Thorough discussions on the major challenges confronting various segments of the industry are put in the historical context against psychological, sociological and philosophical foundations of sport.

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• Preface(p. ix)
• Acknowledgments(p. xi)
• Part I Introduction to Sport Management
• 1 Sport Management: An Overview(p. 5)
• Defining Sport and Sport Management(p. 7)
• Nature and Scope of the Sport Industry(p. 8)
• Unique Aspects of Sport Management(p. 12)
• Sport Management Competencies(p. 14)
• Future Challenges and Opportunities for Sport Managers(p. 17)
• Future of the Sport Industry(p. 18)
• 2 Developing a Professional Perspective(p. 23)
• Professional Preparation(p. 23)
• Professional Attitude(p. 25)
• Career Planning and Management(p. 32)
• 3 Historical Sketches: The Development of the Sport Business Industry(p. 41)
• 1870s: Commercialization Models in Baseball(p. 42)
• 1880s: Commercialization Models in Sporting Goods(p. 43)
• 1880s: Commercialization Models in Intercollegiate Sport(p. 46)
• 1890s: Intense Market Competition and the Bicycle Craze(p. 47)
• 1900s: Market Development and Market Segmentation(p. 50)
• 1910s: The Rise of Endorsement Advertising(p. 51)
• 1920s: The Golden Age of Sports(p. 52)
• 1930s: Depression and the Age of Cooperation(p. 54)
• 1940s: World War II and Sport Policy(p. 59)
• 1950s: New Techniques and New Technologies(p. 61)
• 1960s: The Foreign Invasion(p. 64)
• 1970s: From Woodstock to Nautilus(p. 67)
• 1980s: The Participation Revolution(p. 69)
• 1990s: MJ as Brand and the Experience Economy(p. 71)
• 4 Thinking Critically About Sport Management(p. 79)
• Becoming a Critical Thinker(p. 80)
• Asking the Core Critical Questions(p. 87)
• Part II Social and Behavioral Foundations of Sport Management
• 5 Legal and Ethical Considerations in Sport Management(p. 95)
• Ethics(p. 95)
• The Law(p. 98)
• 6 Sociological Aspects of Sport and Physical Activity(p. 107)
• Defining Sport(p. 107)
• Defining Sport Sociology(p. 107)
• The Role of Theory in Understanding Sport(p. 108)
• Social Significance of Sport(p. 110)
• Benefits of Sport(p. 110)
• Dark Side of Sport(p. 112)
• Sport as a Vehicle for Social Transformation(p. 120)
• Implications for Sport Managers(p. 121)
• 7 Psychology of Sport Consumer Behavior(p. 127)
• Understanding the Individual as a Sport Consumer(p. 127)
• Group Influences on the Sport Consumer(p. 138)
• Building a Relationship With the Consumer(p. 140)
• Consumer Decision Making in Sport(p. 142)
• Part III Organizational and Managerial Foundations of Sport Management
• 8 Sport Organization Managers and Organizational Behavior(p. 149)
• Defining Organization(p. 150)
• Unique Features of Organizational Behavior Studies(p. 154)
• Organizational Behavior Research in Context of Sport Management Studies(p. 158)
• Questions Often Asked About the Study of Organizational Behavior(p. 160)
• 9 Managing and Leading Sport Organizations(p. 165)
• Differences Between Management and Leadership(p. 165)
• Management as a Process in Sport Organizations(p. 166)
• Theoretical Approaches to the Study of Leadership(p. 168)
• Managerial Leadership(p. 171)
• Part IV Selected Functional Areas of Sport Management
• 10 Sport Marketing(p. 189)
• Ethics and Social Responsibility(p. 190)
• Developing a Sport Marketing Plan(p. 191)
• Challenges and Directions in Sport Marketing(p. 205)
• 11 Public Relations in the Sport Industry(p. 211)
• Communication Basics(p. 212)
• Media Relations in Sport(p. 215)
• Community Relations in Sport(p. 220)
• Other Public Relations Positions(p. 224)
• Communication Technology and Its Impact on Sport(p. 225)
• 12 Finance, Economics, and Budgeting in the Sport Industry(p. 231)
• Current Financial Situation in the U.S. Professional Sport Industry(p. 232)
• Current Financial Situation in U.S. College Athletics(p. 233)
• Economics of Sport(p. 234)
• Overview of Financial Management(p. 242)
• Sources of Revenues and Expenses for Sport Organizations(p. 248)
• Careers in Financial Management for Sport Organizations(p. 250)
• 13 Sport Facility and Event Management(p. 255)
• Types of Facilities(p. 255)
• Facility Management(p. 256)
• Event Management(p. 258)
• Risk Management(p. 266)
• 14 Intercollegiate Athletics(p. 271)
• Governance of Intercollegiate Athletics(p. 271)
• Intercollegiate Athletics Administrators(p. 279)
• Careers in Intercollegiate Athletics Administration(p. 287)
• 15 Professional Sport(p. 297)
• Nature of Professional Sport(p. 297)
• History of the Major American Professional Sports(p. 298)
• Unique Aspects of Professional Sport(p. 300)
• Revenue Sources for Professional Sport Teams(p. 307)
• Career Opportunities in Professional Sport(p. 311)
• 16 Sport Management and Marketing Agencies(p. 323)
• Creating a Sport Management and Marketing Agency Plan(p. 323)
• Functions of Sport Management and Marketing Agencies(p. 324)
• Types of Sport Management and Marketing Agencies(p. 328)
• Careers Within Sport Management and Marketing Agencies(p. 332)
• Challenges Facing Sport Management and Marketing Agencies(p. 332)
• 17 Sport Tourism(p. 337)
• Tourism and the Tourism Industry(p. 337)
• Defining Sport Tourism(p. 339)
• Understanding the Sport Tourist(p. 351)
• Three Impacts of Sport Tourism: Sociocultural, Economic, and Environmental(p. 352)
• 18 International Sport(p. 361)
• What Is International Sport?(p. 361)
• 1972: A Snapshot of Key Historic Changes in International Sport(p. 362)
• Redefining International Sport(p. 363)
• Assessing the Expanding Market for International Sport(p. 364)
• China As an Awakening Sport Giant(p. 366)
• Careers in International Sport(p. 371)
• International Sport in the Next Decade(p. 376)
• Part V The Future of Sport Management
• 19 Questions, Answers, and Sport Management Research(p. 383)
• Why Understanding Research Is Important to Sport Managers(p. 384)
• Addressing Questions and Gathering Information Without Bias(p. 385)
• The Folly of Trial-and-Error Management(p. 386)
• A Question's Path: The Need for Information(p. 386)
• Question Construction: Careful Planning and Useful Results(p. 387)
• The Question and Answer Industry: Commercial Research in Sport Management(p. 388)
• Action Research and Problem Solving(p. 388)
• How Statistics Can Lie(p. 390)
• Will It Work in Peoria?(p. 391)
• Important Research Questions Addressed(p. 393)
• Caution! Pothole on the Road to Progress(p. 395)
• Emerging Questions in Sport Management(p. 397)
• What Else Do You Need to Ask?(p. 401)
• 20 Understanding Sport Management Research(p. 407)
• Making Informed Decisions(p. 407)
• Judging the Quality of Research(p. 408)
• Key Concepts(p. 409)
• The Research Process(p. 412)
• Index(p. 421)
• About the Editors(p. 429)
• About the Contributors(p. 431)