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In his new book, Microsoft chairman and CEO Bill Gates discusses how technology can help run businesses better today and how it will transform the nature of business in the near future. Gates stresses the need for managers to view technology not as overhead but as a strategic asset, and offers detailed examples from Microsoft, GM, Dell, and many other successful companies. Companion Web site.

Tabla de contenidos provista por Syndetics

• Introduction(p. xiii)
• I Information Flow is Your Lifeblood
• 1 Manage with the Force of Facts(p. 3)
• 2 Can Your Digital Nervous System Do This?(p. 22)
• 3 Create a Paperless Office(p. 39)
• II Commerce: The Internet Changes Everything
• 4 Ride the Inflection Rocket(p. 63)
• 5 The Middleman Must Add Value(p. 72)
• 6 Touch Your Customers(p. 91)
• 7 Adopt the Web Lifestyle(p. 114)
• 8 Change the Boundaries of Business(p. 133)
• 9 Get to Market First(p. 141)
• III Manage Knowledge to Improve Strategic Thought
• 10 Bad News Must Travel Fast(p. 159)
• 11 Convert Bad News to Good(p. 184)
• 12 Know Your Numbers(p. 201)
• 13 Shift People into Thinking Work(p. 222)
• 14 Raise Your Corporate IQ(p. 236)
• 15 Big Wins Require Big Risks(p. 262)
• IV Bring Insight to Business Operations
• 16 Develop Processes That Empower People(p. 281)
• 17 Information Technology Enables Reengineering(p. 295)
• 18 Treat IT as a Strategic Resource(p. 317)
• V Special Enterprises
• 19 No Health Care System Is an Island(p. 333)
• 20 Take Government to the People(p. 357)
• 21 When Reflex Is a Matter of Life and Death(p. 372)
• 22 Create Connected Learning Communities(p. 387)
• VI Expect the Unexpected
• 23 Prepare for the Digital Future(p. 407)
• Appendix Build Digital Processes on Standards(p. 417)
• Glossary(p. 441)
• Customer Acknowledgments(p. 453)
• Index(p. 457)

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CHOICE Review

As the "@" character in this title suggests, this work is very much "Internet aware." However, it is not a book about the Internet per se. Rather, it is about managing and moving digital information to make business both more efficient and more effective. Gates's fundamental idea is to integrate business information systems into a common infrastructure--a "digital nervous system"--to move information to relevant components of a business. He strongly contends that the way a business gathers, manages, and uses information will determine whether managers will win or lose in the new economic era, now and in the future. Gates acknowledges the role of collaborator Collins Hemingway in synthesizing and developing the material in the book and for his overall management of this writing project. The volume is well written and reflects a very personal style, which seems appropriate for such a well-known personality as Bill Gates. The book is very relevant to business practitioners and students of business, and given Gates's ability to influence and shape the future of business communications, it is also recommended for all students of modern society who wish to be informed of the shape of things to come. Public, academic, and professional collections. E. J. Szewczak; Canisius College

Booklist Review

There's a companion Web site , and the back cover carries the message that Gates is donating his share of proceeds to charity. See also Clark's Netscape Time, p.1450. (Reviewed April 15, 1999)0446525685Bonnie Smothers