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Business to business direct marketing proven direct response methods to generate more leads and sales Robert W. Bly
Detalles de publicación: Lincolnwood, IL NTC/Contemporary Publishing Group 1998.Descripción: xii;403 pISBN:- 0844232432
- HF5415.12 .B58 1998
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca de Mayagüez Colección General mb | HF5415.12 .B58 1998 (Navegar estantería(Abre debajo)) | Disponible | 50000002097474 |
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Descripciones mejoradas de Syndetics:
Competely revised and updated, this new edit ion of Business to Business Direct Marketing discloses how t o profit from the most important weapon in the business-to-b usiness marketer''s arsenal: direct marketing. '
Includes bibliographical references and index.
Tabla de contenidos provista por Syndetics
- Preface(p. vii)
- Acknowledgments(p. xi)
- Part I Fundamentals of Effective Business-to-Business Direct Marketing
- 1 Strategic Differences Between Business-to-Business and Consumer Marketing(p. 3)
- 2 Tactical Differences Between Business-to-Business and Consumer Direct Marketing(p. 25)
- 3 Applying Direct Reponse Techniques to Business-to-Business Marketing(p. 51)
- 4 Target Marketing(p. 99)
- 5 Soft Offers(p. 121)
- 6 Hard Offers(p. 147)
- Part II Business-to-Business Direct Marketing Tasks
- 7 Print Advertising(p. 171)
- 8 Direct Mail(p. 185)
- 9 Postcard Decks(p. 209)
- 10 Sales Brochures(p. 217)
- 11 Catalogs(p. 231)
- 12 Press Releases(p. 247)
- 13 Feature Articles(p. 261)
- 14 Newsletters(p. 275)
- 15 Speeches, Presentations, and Seminars(p. 287)
- 16 Business-to-Business Marketing on the World Wide Web(p. 297)
- 17 Electronic and Audiovisual Media(p. 311)
- 18 Telemarketing(p. 327)
- 19 Trade Shows(p. 353)
- 20 Inquiry Fulfillment(p. 369)
- Appendix Resources(p. 389)
- Index(p. 397)