Descripciones mejoradas de Syndetics:

A complete, hands-on guide to designing, administering, and interpreting questionnaires and inventories Whether you want to measure aptitudes, attitudes, tastes, or persuasions, buying habits, health risks, or political bents, this guide can show you how to design and use the right tools for the job. Drawing upon his considerable experience designing and administering questionnaires, inventories, and rating scales of all sorts, psychologist Dr. Lewis R. Aiken: Shows you how to build and administer your own questionnaires and inventories Covers all types of instruments, including those used in everything from behavioral sciences to marketing and medical research to political polling Provides practical, highly accessible coverage of the statistical analysis of data Critically reviews most commercially available questionnaires and inventories Designed to help you quickly master the skills you need to design, use, and evaluate your own questionnaires and inventories, the enclosed computer diskette includes a gold mine of programs, guidelines, templates, and other useful automated tools.

Tabla de contenidos provista por Syndetics

• History and Methods of Social and Psychological Investigation
• Constructing, Administering, and Scoring Questionnaires
• Constructing, Administering, and Scoring Psychological Inventories
• Samples and Populations
• Statistical Analysis of Questionnaire and Inventory Data
• Norms, Reliability, and Validity
• Standard Questionnaires
• Standard Inventories
• Appendices
• Glossary
• References
• Indexes

Notas de autor provistas por Syndetics

LEWIS R. AIKEN, PhD, is a professor of psychology at Pepperdine University and holds a doctorate in psychometrics from the University of North Carolina. His other books include Rating Scales and Checklists (Wiley), Assessment of Intellectual Functioning, Assessment of Personality, and Psychological Testing and Assessment, Ninth Edition.